Illustration of three people working at a desktop computer, collaborating.

You might hire a marketing manager to:

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

  • Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics
A man sits in an office chair, holding one hand up to his face as he considers the content to his left. There is a clock on the wall.
Required skills and qualifications Preferred skills and qualifications
Excellent written and verbal communication skills — and strong project management, multitasking, and decision-making skills Master’s degree (or equivalent) a plus
Proven experience developing marketing plans and campaigns Proficiency with online marketing and social media strategy
Metrics-driven marketing mind with eye for creativity Proven experience designing a customer journey for websites and apps
Experience with marketing automation and CRM tools Established contacts with media