You might hire a marketing manager to:
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics
Required skills and qualifications | Preferred skills and qualifications |
Excellent written and verbal communication skills — and strong project management, multitasking, and decision-making skills | Master’s degree (or equivalent) a plus |
Proven experience developing marketing plans and campaigns | Proficiency with online marketing and social media strategy |
Metrics-driven marketing mind with eye for creativity | Proven experience designing a customer journey for websites and apps |
Experience with marketing automation and CRM tools | Established contacts with media |