Illustration of three people working at a desktop computer, collaborating.

You might hire a marketing specialist to:

  • Monitor current trends to develop effective outbound and inbound marketing campaigns for the company
  • Collaborate with other departments to create necessary marketing and advertising content

  • Analyze ongoing marketing campaigns and assess their key performance indicators

  • Create detailed performance reports that provide information on lead generation, site traffic, and other important metrics

Required skills and qualifications Preferred skills and qualifications
Previous experience working on marketing campaigns
Working knowledge of accounting software platforms, including [insert specifics]
Data analysis skills
An understanding of content management systems
A strong understanding of traditional and digital marketing
Experience in leading marketing teams
Clear verbal and written communication skills
Organization and project management skills