Illustration of three people working at a desktop computer, collaborating.

You might hire a marketing specialist to:

  • Monitor current trends to develop effective outbound and inbound marketing campaigns for the company
  • Collaborate with other departments to create necessary marketing and advertising content

  • Analyze ongoing marketing campaigns and assess their key performance indicators

  • Create detailed performance reports that provide information on lead generation, site traffic, and other important metrics

Required skills and qualifications Preferred skills and qualifications
Experience with product launches or integrated marketing campaigns
Knowledge of HTML, CSS, and Adobe Acrobat
Data analysis skills
Proficiency with content management systems
A strong understanding of traditional and digital marketing
Experience in leading marketing teams
Clear verbal and written communication skills
Organization and project management skills