You might hire a copywriter to:
Write and edit copy and content across a variety of formats and platforms
- Interpret creative briefs and develop original concepts to achieve specific goals
- Research and understand client needs, industry trends, and market insights
Collaborate with the marketing team and other creative staff to execute strategic messaging across platforms
- Proofread and refine internal communications materials
Required skills and qualifications | Preferred skills and qualifications |
Outstanding written and verbal communication skills | Previous social media or content marketing experience |
Professional writing experience (agency, in-house, or freelance), with a robust portfolio of work | Proficiency with content management systems (CMSs), such as WordPress or Drupal |
A firm grasp of the language they’ll be writing in, including advanced grammar skills | Knowledge of basic search engine optimization (SEO) principles |
Exceptional research, detail-orientation, organization, and time management abilities | Bachelor’s degree (or equivalent) in journalism, English, communications, or related discipline |
Ability to work with minimal supervision in a fast-paced environment | Familiarity with relevant style guides, such as AP and Chicago |