Illustration of three people working Illustration of a woman sitting at a table with a computer holding a phoneat a desktop computer, collaborating.

You might hire a copywriter to:

  • Write and edit copy and content across a variety of formats and platforms

  • Interpret creative briefs and develop original concepts to achieve specific goals
  • Research and understand client needs, industry trends, and market insights
  • Collaborate with the marketing team and other creative staff to execute strategic messaging across platforms

  • Proofread and refine internal communications materials


A man sits in an office chair, holding one hand up to his face as he considers the content to his left. There is a clock on the wall.
Required skills and qualifications Preferred skills and qualifications
Outstanding written and verbal communication skills Previous social media or content marketing experience 
Professional writing experience (agency, in-house, or freelance), with a robust portfolio of work Proficiency with content management systems (CMSs), such as WordPress or Drupal 
A firm grasp of the language they’ll be writing in, including advanced grammar skills Knowledge of basic search engine optimization (SEO) principles 
Exceptional research, detail-orientation, organization, and time management abilities Bachelor’s degree (or equivalent) in journalism, English, communications, or related discipline
Ability to work with minimal supervision in a fast-paced environment  Familiarity with relevant style guides, such as AP and Chicago