You might hire an art director to:
- Drive art direction for multiple projects at an ad agency or marketing firm
Plan and execute video or photo shoots, telling stories with images
Oversee a team of graphic designers or photographers at a publication or agency
Bring a creative vision to fruition for a brand, supporting and making the countless creative decisions that move initiatives forward
| Required skills and qualifications | Preferred skills and qualifications |
| Experience as a professional graphic designer, as well as background in a management role at an agency, content studio, or large consumer brand or platform | Prior experience as an art director |
| Adept at leading a creative team | Effective communication and organizational skills |
| Exceptional typography, layout, and prototyping capabilities | Strong knowledge of photography and video production techniques |
