
You might hire a digital product manager to:
- Oversee the complete lifecycle of a digital product
Understand the complexities of the customer’s user journey
Ensure that the final digital product fulfills users’ needs
Manage projects with other teams and delegate different responsibilities
| Required skills and qualifications | Preferred skills and qualifications |
| Experience in agile and/or scrum methodologies | Familiarity with UX/UI design |
| Experience with digital product development | Experience in shipping a digital product |
| Ability to communicate clearly across technical and sales teams | Ability to lead a team |
