You might hire a digital product manager to:
- Oversee the complete lifecycle of a digital product
- Understand the complexities of the customer’s user journey 
- Ensure that the final digital product fulfills users’ needs 
- Manage projects with other teams and delegate different responsibilities 
| Required skills and qualifications | Preferred skills and qualifications | 
| Experience in agile and/or scrum methodologies | Familiarity with UX/UI design | 
| Experience with digital product development | Experience in shipping a digital product | 
| Ability to communicate clearly across technical and sales teams | Ability to lead a team |