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Sample creative director job description

Our company is driven to find the next big thing, and we’re seeking a new creative director to help us in that mission. Leading a team of thinkers and doers, the creative director will bring a mix of marketing expertise and business acumen to the role, promoting our company and those of our valued clients. We’re looking for an experienced manager of people, someone who can inspire others while taking our creative output to a new level as we continue to grow. The ideal candidate will have a natural eye for design and be a prolific generator of dynamic ideas that connect with all types of audiences.

Objectives of this role

  • Lead and review the work of the creative teams for all web, print, and digital marketing collateral
  • Spearhead and manage content strategy for both small and large projects, harnessing brand design, copy, art, and digital technology
  • Collaborate with the marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities
  • Develop internal marketing campaigns that translate objectives across business units into clear and motivating creative strategies
  • Analyze brand tracking, market trends, consumer needs, and the competitor landscape
  • Meet budget requirements by forecasting and managing expenses


  • Supervise a cross-functional team of graphic designers, copywriters, social-media experts, photographers/videographers, and project managers in the strategic development of messaging and deliverables
  • Prioritize work and resources across engagements, based on short- and long-term needs, and develop schedules by collaborating with designers, copywriters, and production artists
  • Conduct brainstorming sessions with creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner
  • Review and approve art and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectively
  • Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for sophisticated audiences
  • Oversee the presentation of final concepts, and obtain approvals for deliverables

Required skills and qualifications

  • Ten years of relevant experience, with seven or more years as a creative director in an agency or corporate setting
  • Experience in creating marketing/advertising campaigns — from developing the vision and messaging platform to overseeing production on time and within budget
  • Experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print
  • Proven ability to develop successful concepts
  • Proficiency in leading a team of diverse, talented creatives
  • Strong creative vision, with an eye on business objectives

Preferred skills and qualifications

  • Bachelor’s degree (or equivalent) in marketing or business
  • Experience as a copywriter, graphic designer, or production artist
  • Experience in project management, with a focus on creative direction