Why this matters:
While UX is related to UI, the terms are not interchangeable — even if some job descriptions conflate them. A strong candidate will be able to clearly identify the difference, demonstrating their understanding of the role and the responsibilities they would assume in the position.
What to listen for:
- Clear understanding of a UX designer’s responsibilities, from developing user flows based on target personas to creating wireframes and prototypes
- Acknowledgment of the interrelatedness of UI and UX design
- Passion for improving user experiences
Why this matters:
An effective user experience begins with understanding the end user. While some end users have advanced technical skills and can navigate complicated interfaces, others may require a more simple design. A strong candidate should have experience conducting qualitative and quantitative user research to meet the needs of their specific users.
What to listen for:
- Specific methods for gathering user research, like card sorting, first-click testing, and conducting focus groups
- Effective verbal communication and interview skills
- Experience incorporating user research findings into final designs
Why this matters:
A portfolio offers insight into a candidate’s unique design-thinking skills, problem-solving process, and personal evolution as a designer. It can also provide you with an idea of the type of work they would produce at your company. A strong candidate is able to clearly articulate their process and pinpoint how their designs addressed user problems.
What to listen for:
- Diverse examples of prior projects, preferably both app- and web-based
- Strong communication and design-thinking skills
- Commitment to self-improvement in the workplace
Why this matters:
UX designers are always collaborating with others during the design process — and often under time constraints. A strong candidate will have experience working with or leading a team of fellow designers to produce high-quality work. Their answer will reveal how they collaborate with others and manage team projects.
What to listen for:
- Strong interpersonal and teamwork skills
- Strategies for effective time management, like setting internal deadlines and using project management tools
- Signs that they thrive under pressure
Why this matters:
UX designers are responsible for making intuitive and user-friendly products. If a client is unhappy with a design, it likely means the design isn’t easy or intuitive for other users either. A strong candidate knows how to take criticism in stride, and use feedback to improve the user experience.
What to listen for:
- Empathy for the client and strong drive to meet their expectations
- Passion for learning and growth
- Mature response to constructive criticism
Why this matters:
UX design is all about problem-solving, from pinpointing design flaws to configuring user flows. The best candidates confront these challenges with determination, resilience, and an open mind. This question will reveal how they face obstacles on the job, and whether they remain calm and productive under pressure.
What to listen for:
- Positive attitude and willingness to ask for help when needed
- Critical thinking skills and process for solving difficult problems
- Dedication to producing high-quality designs — even amid challenges
Why this matters:
UX designers combine nitty-gritty, technical expertise with an overarching perspective on how users like to interact with their favorite brands’ apps and websites. Ideal candidates bring empathy and enthusiasm to understanding the needs of end users, as well as critical thinking skills and a collaborative approach to work.
What to listen for:
- Nuanced understanding of the profession
- Ability to see the big picture while staying attentive to detail
- Self-reflection about their unique strengths and areas they could improve upon
Why this matters:
User experience design requires a deep understanding of how users interact with the digital world — and how those interactions evolve. The best UX designers are not only able to keep up with changing user needs but are also passionate about learning what’s relevant, new, and exciting in the field.
What to listen for:
- Methods for learning about UX design, like reading industry publications or observing the work of their peers
- Personal passion projects related to UX design are a plus
- Effort to apply new trends to their work in creative ways
Why this matters:
Whether working with clients or internal stakeholders, UX designers often have to present finished products to an audience, explaining their process and design strategy. A strong candidate will be comfortable speaking in front of a group and thinking on their feet. This question will reveal their capacity to do both.
What to listen for:
- Ability to communicate complicated topics clearly and concisely
- Instinct to define any technical or industry-specific terms
- Strong verbal communication and presentation skills
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