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  • What do existing and former employees say about you online?

  • Which aspects of your brand resonate with candidates and which don’t?

  • Do you have existing content that could be repurposed?
  • Who is your employer brand trying to target?

  • What are your short- and long-term goals for your employer brand?

  • What is your employee value proposition?
  • What did your teammates think about the employer brand when they applied?

  • How would employees describe the company’s culture, leadership, and values?

  • What would an employee tell someone who is considering applying for a job at your company?
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