•  DO use industry-standard or recognizable job titles — particularly ones found in the suggestion dropdown when creating a job post with LinkedIn Jobs.
•  DO use clear, direct language that’s easy for candidates to scan

•  DON'T use gimmicky titles like “data ninja” or “social media rock star”
•  DON’T use traditionally gender-biased words like “sensitive,” “competitive,” or “assertive” to describe your ideal candidate

PRO TIP:
To quickly create a professional and effective post, customize one of over 130 job posting templates using LinkedIn Jobs.

•  DO list specific tasks and projects that the candidate will work on or need to have prior experience with
•  DO consolidate responsibilities and qualifications into a maximum of four to six bullet points

•  DON'T list redundant or obvious qualifications like “must be able to prioritize work to meet deadlines”
•  DON’T try to make an exhaustive list of every possible task

PRO TIP:
Check out How to recruit candidates 
in your industry to browse job descriptions and qualifications for common roles in tech, healthcare, law, finance, and more.

•  DO strike a balance between describing the job and enticing the candidate with benefits
•  DO list benefits in a separate “Perks” section to make them more visible

•  DON'T assume that the role alone, no matter how dynamic, is enough to attract the best candidates
•  DON’T list only generic benefits that fail to differentiate your company

PRO TIP:
If you can’t offer an impressive compensation package, you can still draw high-quality candidates with commuter benefits, learning stipends, or flexible work hours.

•  DO include examples of successful projects the company has launched in the past
•  DO mention any meaningful and exciting projects the new hire will own

•  DON'T share only the day-to-day responsibilities of the role
•  DON’T regard upskilling as something an employee will do only during their downtime

PRO TIP:
Briefly describe any related hobbies your ideal candidate might have. This helps you present the role as an extension of their personal passions.

•  DO emphasize workplace flexibility and remote working when possible
•  DO set realistic expectations about the amount of time the new hire may need to be in the office

•  DON'T make rigid statements about office attendance
•  DON’T wait until after the hire to clarify your company’s policy on workplace flexibility

DID YOU KNOW?
72% of talent professionals agree that work flexibility (which includes remote work options) will be very important for the future of HR and recruiting.

•  DO add links to your best company sites, like your product pages or success stories
•  DO research what employees say about working at your company, and reflect those values in your posting

•  DON'T make your job posting simply a list of requirements
•  DON’T sound too casual — coming off as overly familiar gives the impression that you’re unprofessional

PRO TIP:
Create a free LinkedIn Page to share company highlights and increase brand awareness in the professional community. LinkedIn job postings that link to a company’s page receive 47% more applications on average.

•  DO use bold text and bullet points to make the most important information easily scannable on small screens
•  DO post your open role on mobile-responsive job boards like LinkedIn Jobs

•  DON'T post to job boards with convoluted resume uploads — most people don’t keep their resume on their mobile devices
•  DON’T use symbols or emoji that may not appear on certain devices

DID YOU KNOW?
More than 50% of job views on LinkedIn are on mobile devices.