How to advertise jobs on LinkedIn
Explore tools, tips, and techniques for advertising a job that attracts top candidates.
Save time and resources by attracting more qualified candidates to your open roles.
Finding the right candidate for an open role can be a challenging and time-consuming task. To speed things up and add more qualified candidates to the mix, start by getting your open role in front of the right people by advertising a job on LinkedIn.
Posting a clear and compelling job advertisement on LinkedIn allows you to reach a diverse candidate pool of more than 900 million professionals. With free and paid solutions, you can tailor the way you advertise a job based on your needs.
What you need to advertise a job opening
Advertising a job is about more than pulling together a bulleted list of requirements. Creating a compelling advertisement that attracts the right candidates starts with a little prep work.
Write a clear, concise job description.
Outline the requirements and qualifications for the role, and be sure to highlight any unique or exciting aspects that will pique candidates’ interest.
Know your target audience.
Tailor your job advertisement to your ideal candidates’ specific needs and preferences. This will help them feel compelled to apply.
Choose the right channel.
There are many options for advertising a job, from online job boards to social media. Focus your efforts where your target audience is most likely to see your job advertisement.
Create a job advertisement.
Once you’ve gathered everything you need, you can start to create your job advertisement. For some, this can feel like a daunting task. After all, you want to create an ad that not only conveys the duties and responsibilities of the role, but also showcases your company’s values, culture, and brand.
The good news is that there are many job advertisement examples and templates available to help you create a compelling and effective job advertisement.
It takes most candidates only 14 seconds to decide whether to keep reading a job advertisement or move on.
Learn from job advertisement examples.
Your job postings and hiring ads are candidates' first impression of your company, so it’s important to make the postings stand out and set the right expectations. If you’re not getting the results you want, get inspired by these creative and impactful job advertisement examples.
Just remember: A creative job advertisement needs to go beyond being different for the sake of standing out. Make sure it serves a dual purpose of announcing the job opening and showcasing the company culture in a compelling way — all while providing the essential details to encourage candidates to apply.
Job advertisement templates and quick tips
A well-crafted job post resonates with your target candidates, inspires action, and encourages them to apply. This is definitely not a case of one size fits all. Find role-specific templates to help you identify the right skills for your advertised job, write an effective job description, and ask detailed interview questions to enhance your hiring efforts and attract top talent in your specific industry.
Tips for attracting stronger candidates:
• Use a straightforward, keyword-driven job description
• Clearly define responsibilities and qualifications
• Be transparent about salary and perks
• Highlight opportunities for growth and development
• Showcase your company brand and mission
• Optimize your post for mobile
Where do job advertisements appear on LinkedIn?
There are a range of options for advertising a job on LinkedIn, each suited for different types of roles and hiring needs. Whether you post a free job or choose to broaden your reach with a promoted job posting, potential candidates will find your advertisement under the Jobs tab. Choosing the best approach really depends on the specifics of the job and the candidate qualifications you’re targeting.
To make this process easier, LinkedIn provides targeting and screening questions to help you narrow down to the most qualified applicants. With these resources, employers can streamline their recruitment process and efficiently find and hire the right people for their organizations.
Advertise a job for free on LinkedIn.
It’s simple to post a job advertisement on LinkedIn for free.
To start, just go to LinkedIn Jobs, enter your company name, the job title of the open role, and the location of the position. From there, you can enter your job description, add required skills, and even include screening questions to filter out unqualified applicants. Once you’ve done that, all that’s left to do is click “Post a job for free”.
Boost your job advertisements and get 3x more engagement.
By adding a budget to your job post, you can target the most relevant candidates on LinkedIn and get 3x more qualified applicants.
With LinkedIn’s advanced targeting options, you can focus your job advertisement by job title, industry, location, and even company size. This ensures your job post is seen by the people who are most likely to be a good fit for your role.
Additional benefits of promoted job advertisements:
Top placement in search results
Placement in LinkedIn feed and job recommendations
Personalized emails to job seekers
Instant mobile alerts to local qualified candidates
Smart alerts for qualified candidates
Find solutions for budgets of any size and learn how to get quality applicants fast by promoting your job advertisement.
Ready to advertise a job?
Advertising a job on LinkedIn is a simple and effective way to attract qualified candidates to your organization. With its vast network of professionals and paid targeting options, you can easily reach the right candidates.
Create your first job advertisement on LinkedIn today and take the first step toward finding the perfect candidate for your organization.
Create your first job advertisement on LinkedIn today and take the first step toward finding the perfect candidate for your organization.