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As a staffing professional, it's not easy to break into new accounts. It's become increasingly more difficult to get the attention of prospects, and the traditional methods of cold calling and sending a blind email aren't as effective as they used to be. 

Today, the world's best sales professionals act like marketers. They're investing in their brands and engaging with prospects so that their firm is top of mind when it comes time to fill an open position. As a result, they're able to recruit new clients and grow their business more efficiently.

There are several ways you can make use of LinkedIn to proactively strengthen your business development practices. In this guide, we'll share tips and tactics you can leverage on LinkedIn to win new business in today’s competitive marketplace.

You'll learn strategies to:

  • Build your personal brand.
  • Engage your target audiences through status updates and Groups.
  • Recruit new clients by leveraging commonalities and Search Alerts.

This is a technical guide that features step-by-step instructions on how to utilize LinkedIn for business development purposes. It also features proven best practices and the latest LinkedIn data and insights in regard to social selling.

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