Employee brand ambassadors, talent attraction, a strong employer brand and a qualified audience on LinkedIn
SUCCESS STORY
Grupo Unicomer operates in 21 countries across Latin America, the Caribbean, and the United States. The company aimed to build a strong employer brand to attract top talents, particularly in the tech sector. However, most of its employees were neither following the company's social media accounts nor listing Grupo Unicomer as their employer, resulting in a lack of brand visibility. By leveraging LinkedIn Recruiter, Job Slots, and LinkedIn Career Page, along with an internal awareness campaign, employees were encouraged to share their experiences, attracting the interest of a larger number of professionals. Additionally, by increasing its presence on the LinkedIn network, Grupo Unicomer reinforced its image as a modern company committed to employee development.
THE CHALLENGE
Showcase company life, position as an employer brand, and attract talent
Initially, they faced the challenge of convincing employees about the importance of showcasing the company's values, culture, and benefits externally. They also needed to address fragmented and non-strategically planned investments in their employer brand. Besides, further challenges arose around understanding who was their target audience and how to attract new followers on the LinkedIn platform.
THE SOLUTION
Employees as ambassadors, talent attraction, a strong employer brand and a qualified LinkedIn audience
The first step was turning Grupo Unicomer employees into brand ambassadors, emphasizing the importance of regular interaction on LinkedIn to promote Grupo Unicomer as a strong employer brand. This positioned them as a leading company in the market, attracting the best talent. This was achieved through an internal motivational campaign by Grupo Unicomer in partnership with LinkedIn, encouraging employee participation on the professional platform and posting sponsored content on the company page.
Another essential action was the close collaboration between Grupo Unicomer and LinkedIn to evaluate the brand's position on the platform and design a holistic strategy to increase the company's presence on LinkedIn. This aimed to impact the current audience with higher quality and frequency while attracting new audiences. The result was a robust, long-term corporate campaign as an employer brand, with both local and international focus, yielding positive results within the first few months.
THE RESULTS
High levels of engagement
• 40% increase in influenced hires
• 125% increase in page visits
• 58% InMail message acceptance rate over the last 12 months
"Alongside LinkedIn Recruiter, Job Slots and Career Page, we attracted top talents to our company - professionals eager to contribute, grow, and share their knowledge, generating value for themselves and the company.
LinkedIn's support was crucial in amplifying our brand's visibility on the professional network, increasing employee engagement, and enhancing our dialogue with the industry and our followers, leading to remarkable results since then."
ABOUT GRUPO UNICOMER
Founded in 2000, Grupo Unicomer has established itself as a leading multinational company in the retail business of appliances, furniture, optics, motorcycles, and financial services. Today, the Group operates in 21 countries across Latin America, the Caribbean, and the United States through more than 25 commercial brands, supported by over 13,780 employees.
Grupo Unicomer's brands bring well-being opportunities to millions of customers in Latin America and the Caribbean through constant product innovation and accessible financing options. Financial inclusion is a key aspect of Grupo Unicomer's vision, promoting sustainable economic growth and providing solutions to its customers and communities.
Grupo Unicomer is also committed to social responsibility, implementing initiatives that benefit the communities where it operates. The company generates social, economic, and environmental value through a variety of programs and volunteer activities that connect the company with local communities.
Grupo Unicomer's success is driven by its vision, values, and dedication to meeting customer needs and providing well-being opportunities to all. The company's team of dedicated and committed employees is the driving force behind its growth and success in every country where it operates.
INDUSTRY:
Retail and Financial Services
INDUSTRY:
Retail and Financial Services
No. OF EMPLOYEES:
+13,870 employees
HEADQUARTERS:
San Salvador, El Salvador