The team made the most of LinkedIn Recruiter’s features, and built-in analytics to measure the effectiveness of their outreach, refine their strategies, and stay on top of recruitment trends. Pegasus took a focused approach to increasing job visibility by using LinkedIn’s Job Slots – advanced targeting was used to get ads in front of the right candidates, with posts designed to attract top talent.

Pegasus also tapped into LinkedIn’s AI-assisted features to tailor messaging and boost engagement. This approach doubled response rates from candidates who had been exposed to the brand before being contacted, leveraging the foundation of strong brand recognition. With a 40% increase in AI-assisted InMail acceptance rates, recruiters could connect with top talent faster and more effectively.