Getting Started with Sponsored Content and Pipeline Builder
Learn how to create, access, plan, and review your Sponsored Content and Pipeline Builder campaigns.
Training videos, tip sheets, playbooks, and more to nurture talent with content.
Getting Started with Sponsored Content and Pipeline Builder
Learn how to create, access, plan, and review your Sponsored Content and Pipeline Builder campaigns.
Fuel your pipeline by recruiting ahead of the curve
On average, a candidate needs 3-10 touches before applying— be there throughout the whole journey.
Download tip sheet Do you use LinkedIn's Job Slots?
If so, amplify your jobs with Sponsored Content's new format, Single Job Ads.
Learn more! Solve your talent acquisition problems with a recruitment marketing strategy
Quickly understand what objectives, ads, and metrics are important to launch a successful campaign to solve common talent acquisition problems!
Download tip sheet Sponsored Content campaign activation checklist
Download to discover key elements you’ll want to consider to set your campaign up for success.
Download tip sheetEngage job seekers in the newsfeed
LinkedIn allows you to target active job seekers based on known “Interest & traits” within your campaign manager tool.
Learn moreIncrease Brand Awareness
First impressions form in seconds, whether that's your impression of a person or a brand. Increasing awareness of your talent brand can shape that impression and help your company stand out in someone's mind.
Download tip sheetExcel at Finding Better Leads
Don't aim for more leads, aim for better leads.
Download the tip sheetMaster recruiting with content
People consume content that is relevant, adds value, and inspires - the right content strategy will nurture a person throughout their journey.
Download tip sheet Tips & Tricks for creating Sponsored Content
Learn a few tips to easily create sponsored content that will drive warm, qualified leads.
Objective Based Advertising Cheat Sheet
Leverage our Objective Based Advertising cheat sheet to help you align your company's goals and drive successful campaigns.
Download tip sheet Unleash LinkedIn's Targeting Capabilities
Get guidelines to help you target your updates to the candidates that matter.
Get guide Create a Recruitment Video in under 10 steps!
Watch this video for quick tips on how to create a successful, budget friendly, recruitment video to attract top talent to your company.
Watch video 5 Steps to Develop
a Content Strategy
Plan, create, and curate content that will delight and engage your audience.
Watch video Tips for Crafting Great Status Updates
Learn the basics, like including a video or image, and more.
Read blog postPersonalize your Campaign Manager reporting
Check out the new interface that lets you work faster and smarter.
Watch webcast Use Native Video to Captivate Your Audience
Discover how to include video ads in Sponsored Content campaigns.
Learn more Boost Your Talent Brand Through Content
Use compelling content to build relationships with members.
Get tipsExplore other learning resources by product