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Sample consultant job description

Our start-up technology firm, [Company X], is ready to take on the world, and we need some marketing expertise. We’re seeking an experienced consultant to join us in crystallizing the brand offering and strategizing an actionable marketing plan. The ideal candidate will have a solid track record of leading start-ups to growth and creating tangible benefits and assets. Our fast-paced office environment is full of creative thinkers and doers who collaborate to get ideas off the ground. We’re looking for a consultant who thinks big and can feel at home right away in our high-energy culture.

Objectives of this role

  • Collaborate with project team members who will be the primary decision-makers, and gain a complete understanding of goals, objectives, and audiences
  • Uncover the biggest differentiators between our brand offering and the legacy approaches and competitor offerings
  • Leverage the company’s proprietary consumer panel and resulting data to deliver analytics insights for driving increased sales and improving marketing effectiveness
  • Find a fruitful competitive space, both strategic and creative, for our brand
  • Create the foundation for all brand communications


  • Conduct a comprehensive analysis of our current brand identity and positioning as well as target audiences and competitor landscape
  • Develop statistical models for evaluating the impact of different marketing tactics
  • Work closely with company executives and high-level managers to create a strategic brand positioning, actionable marketing plan, and rollout plan with key performance indicators
  • Work with senior managers in the delivery of client engagements and associated outputs, supporting the team in day-to-day client management, project management, and development of high-quality deliverables
  • Work with the team to establish future-facing insights, implications, and recommendations; deliver advice; and identify and solve problems

Required skills and qualifications

  • Ten or more years of experience in a consulting role
  • Experience in implementing cross-channel or multichannel marketing strategies
  • Demonstrated ability to keep client projects on track and within budget
  • Strong writing and editing skills
  • Excellent abilities in leadership, communication, logic, innovation, and collaboration
  • Ability to maintain strict confidentiality of company information

Preferred skills and qualifications

  • Bachelor’s degree (or equivalent) in marketing or related field
  • Flexible availability
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