Jobs on the Rise Reports → Southeast Asia Report
Jobs on the Rise in 2021
This special report showcases the seismic shifts that have taken place as a result of COVID-19.
COVID-19 brought significant disruption to the global economy, and with it came permanent changes to the jobs landscape. Across Southeast Asia, many businesses and workers continue to navigate the ongoing economic consequences of the global pandemic. As a result, the region has recorded a significant uptick in digital services adoption, including the emergence of two new fields, HealthTech and EdTech, which has driven an evolution in jobs and opportunities¹.
As we move forward into 2021, workers and organisations want to know: What trends have we seen emerge in the Philippines, Malaysia, Indonesia and Thailand during 2020, what jobs are on the rise, and what skills are needed to succeed in these roles?
LinkedIn’s unique dataset offers insights into these questions, and we have compiled them into a special edition of LinkedIn’s yearly Emerging Jobs Report, titled Jobs on the Rise. The report takes a close look at the rapidly-changing world we’re living in, as a result of COVID-19. In previous years, we have looked at changes in the jobs landscape over the past 5 years, but this year, our special Jobs on the Rise report compares the roles experiencing the highest growth between April and October 2020 against the same period in the year before. We also map out the skills that are on the rise for workers, and organisations.
One common and overarching trend we have noticed amongst almost all the roles on our list is that almost all may be conducted remotely. As a result, workers who are equipped with digital skills, even at a basic level, will have an edge in finding employment opportunities within these fields. Read on to discover three of the most pertinent trends that have emerged as a result of the events in 2020.
Learn more about key trends from Southeast Asia's Jobs on the Rise.
Consumers in Southeast Asia have gone increasingly digital
COVID-19 accelerated the adoption of digital platforms in the region. Technology has allowed people to work, stay connected to their loved ones and fulfil their daily needs like groceries, from the comfort of their own home. In fact, 1 in 3 of digital service consumers in Southeast Asia were new to the service². And more importantly, 94% of these new digital users are likely to stick with the service moving forward³. As a result, we expect that the demand for workers with tech skills will remain, from specialised engineers, to cyber security talent and data analysts.
Data analyst
The rapid adoption of technology has allowed companies to collect large amounts of data, and with it, the potential to unlock new solutions and products. This has led to the demand in roles pertaining to processing, analysing and storing data.
Top titles: Business Operations Analyst, Business Development Analyst, Analysis Specialist, Business Analyst, Data Analyst
Top skills: Data Analysis, Data Visualization, Analytical Skills, SQL, Requirements Analysis
Top locations: Bangkok, Thailand; Jakarta, Indonesia; Chachoengsao, Thailand; North Sumatera, Indonesia
LinkedIn Learning courses: Excel Tips Weekly, Power BI Essential Training, SQL Essential Training, Agile Requirements Foundations
Software and technology
Software and technology roles have long featured on the emerging jobs list, and it is likely we will see this trend continue. Companies are continuing to adopt new technologies, and this continues to drive demand for specialised engineering roles — from professionals who develop and adapt new software solutions to those who build websites.
Top titles: Web Developer, System Analyst, Mobile Application Developer, Full Stack Engineer, Frontend Developer, DevOps Consultant
Top skills: JavaScript, Web Development, Amazon Web Services (AWS), MySQL, HTML5
Top locations: Bangkok, Thailand; Chiang Mai, Thailand; Kuala Lumpur, Malaysia
LinkedIn Learning courses: JavaScript Essential Training (2017), Succeeding in Web Development: Full Stack and Front End, Amazon Web Services for Architects Essential Training (2017), MySQL Essential Training
Cyber security
Cyber security roles have been a mainstay of Southeast Asia’s emerging job lists, as both government and private enterprise invest heavily in securing data. From developing software to rebuff phishing, viruses and hackers, to tracking digital incursions, those working in cyber security roles offer a range of services to keep information and data safe. As more and more organisations and systems move online, this will become increasingly relevant and important.
Top titles: Cyber Security Analyst, Cyber Security Specialist, Cyber Security Consultant, Information Security Specialist
Top skills: Penetration Testing, Information Security, Security Information and Event, Management (SIEM), Cybersecurity, Vulnerability Assessment
Top locations: Kuala Lumpur, Malaysia
LinkedIn Learning courses: Penetration Testing Essential Training, IT Security Foundations: Core Concepts, Cybersecurity Foundations, Learning Vulnerability Management
Specialised engineering
By 2050, Association of Southeast Asian Nations (ASEAN) are expected to make up the fourth-largest economy in the world, fuelled by manufacturing, trade, and population growth.¹¹ The cities within these countries are rapidly developing and expanding, and are attracting foreign companies, talent and investment. Specialised engineers, equipped with the latest engineering software skills, will continue to be in demand as the region continues to grow.
Top titles: Mechanical Engineer, Manufacturing Engineer, Engineering Team Lead
Top skills: SOLIDWORKS, AutoCAD, Lean Manufacturing, Six Sigma, Structural Engineering
Top locations: Jakarta, Indonesia; Bangkok, Thailand; Banten, Indonesia; West Java, Indonesia
LinkedIn Learning courses: SOLIDWORKS 2019 Essential Training, AutoCAD 2018 Essential Training,
Lean Six Sigma Foundations, Six Sigma Foundations, Revit 2020: Essential Training for Structure (Imperial)
Brands have found new ways to connect with consumers, leading to a rise in demand for digital marketers and content creators
The shift online throughout Southeast Asia has brought about an evolution in how brands communicate with their consumers. LinkedIn’s data shows a 48% increase in companies posting on the platform in June 2020, compared to a year earlier⁴. This has led to growth in demand for digital marketers — professionals who seek to engage consumers effectively online, and digital content creators — those who are able to produce entertaining content across a range of channels.
Digital content specialist
2020 saw a surge in online entertainment, with new users making up 38% of total Southeast Asia’s video on demand service users.⁸ As a result, the demand for professionals who can create interesting content for consumers will continue to be in demand.
Top titles: Editor, Copywriter, Podcaster, Youtuber, Video Editor
Top skills: Public Speaking, Proofreading, Video Editing, Adobe Premiere Pro, Creative Writing
Top locations: Jakarta, Indonesia; Kuala Lumpur, Malaysia; Manila, Philippines; Bangkok, Thailand
LinkedIn Learning Courses: Communicating with Confidence, Professional Proofreading of Texts, Premiere Pro CC 2019 Essential Training: The Basics, Creative Texts: Puns, Metaphors, etc.,
Digital marketing specialist
In 2020, the ability for organisations and brands to find new ways to communicate with customers using online media became even more important, as many faced significant disruption to their usual in-person engagement. We saw social media and digital marketing capabilities evolve and expand. Now that organisations have experienced the potential of social media, this trend is likely to continue in future.
Top titles: Social Media Manager, Digital Marketing Specialist, Social Media Marketing Specialist, Marketing Specialist, Marketing Analyst
Top skills: Social Media Marketing, Copywriting, Google Analytics, Lead Generation, Digital Marketing
Top locations: Jakarta, Indonesia; Kuala Lumpur, Malaysia; Manila, Philippines; Bangkok, Thailand
LinkedIn Learning Courses: Social Media Marketing Foundations, Learning to Write Marketing Copy, SEO Foundations Advanced Lead Generation (2017)
Public relations
We saw that organisations needed to communicate quickly and clearly with customers, especially during the global pandemic. Behind the scenes was public relations teams, whose job was to ensure that the organisation expressed itself thoughtfully and constructively.
Top titles: Public Relations Coordinator, Director Of Public Relations, Public Relations Specialist, Public Relations Manager, Public Relations Officer
Top skills: Public Relations, Media Relations, Press Releases, Event Management, Social Media Marketing
Top locations: Jakarta, Indonesia; Bandung, Indonesia; Denpasar, Indonesia; East Kalimantan, Indonesia; Surabaya, Indonesia
LinkedIn Learning Courses: Marketing Communications, Launch Your Product to the Press, Social Media Marketing Foundations
E-commerce boomed in 2020, leading to a rise of various sectors
In 2020, while online travel and transport services suffered, e-commerce, online media and food delivery services surged.⁵ The roles created by this boom do not require traditional educational degrees, or advanced technological skills. The rise of e-commerce, for example, is fuelling more demand in logistics for warehouse skilled talent. And it is these roles that may be filled by professionals of varying skills and experience. In fact, globally the majority of people who fill these roles often come from non-emerging jobs. ⁶
E-commerce
The adoption of online shopping accelerated during 2020, with the sector growing 63% to be worth US$62 billion in 2020.¹⁰ By 2025 it’s expected to be worth US$172 billion. This sector drives demand for professionals with a range of skills — including professionals who are adept at online marketing and search engine optimisation.
Top titles: Online Specialist, Ecommerce Coordinator
Top skills: Online Marketing, Shopify, E-commerce, Search Engine Optimisation (SEO) Amazon Seller Central
Top locations: Kuala Lumpur, Malaysia; Manila, Philippines; Jakarta, Indonesia
LinkedIn Learning Courses: Online Marketing Foundations: Fundamentals (2015), Shopify Essential Training, Ecommerce Fundamentals, Online Marketing Foundations
Business development and sales
Identifying new opportunities and understanding the evolving needs of their clients is key to any organisation’s growth and success. This is especially so for organisations that have seen an increase in demand of their products and services, due to the pandemic. As a result, we have seen these organisations expand their business development and sales capabilities.
Top titles: Sales Specialist, Account Manager, Account Executive, Business Development Specialist
Top skills: Negotiation, Account Management, Business Development, Business Planning, Lead Generation
Top locations: Jakarta, Indonesia; Kuala Lumpur, Malaysia; Manila, Philippines; Bangkok, Thailand
LinkedIn Learning Courses: Negotiation Skills, Key Account Management, Business Development: Strategic Planning, Creating a Business Plan
Customer service
During the global pandemic, the customer service industry had to adapt. The sector now serves various purposes, not only reacting to customer feedback, but also proactively working with consumers to understand their changing needs. Professionals in customer service are now expected to conduct their work through digital or voice platforms.
Top titles: Customer Service Executive, Customer Experience Manager, Customer Support Specialist, Contact Centre Specialist, Customer Service Team Lead
Top skills: Contact Centres, Customer Service, Customer Experience, Customer Support, Team Leadership, Technical Support
Top locations: Jakarta, Indonesia; Kuala Lumpur, Malaysia; Manila, Philippines
LinkedIn Learning Courses: Writing Customer Service Emails, Customer Service Foundations, Design Thinking: Customer Experience, Working with Upset Customers
Supply chain
With the rise of e-commerce, we have seen a demand for professionals skilled in logistics and operations, as companies around the region ensure a smooth process for their consumers, from point of sale to door delivery.
Top titles: Distributor, Logistics Supervisor, Operational Specialist, Logistics Manager, Head Of Supply Chain Management
Top skills: Operations Management, Supply Chain Management, Warehouse Operations, Logistics Management, Inventory Management
Top locations: Bangkok, Thailand; Manila, Philippines; Kuala Lumpur, Malaysia; Chiang Mai, Thailand
LinkedIn Learning Courses: Scrum: The Basics, Supply Chain and Operations Management Tips, Logistics Foundations (2015), Inventory Management Foundations
Traditional roles have evolved, as a result of COVID-19
In 2020, we saw jobs that were traditionally conducted in-person evolve to be online. For example, we saw a growth in digital lending, education and HealthTech services.⁷ This is unsurprising, as 70% of Southeast Asia is now online. Those in these sectors, and beyond, need to have mastered the basics of technology, from communication tools, to social media platforms and basic office software. With these skills, workers will find that more opportunities will open up for them.
Healthcare and medical support
Opportunities within the healthcare sector are abundant for people with a range of experience. Other than the traditional healthcare roles — like doctors, nurses, radiologists — we saw demand for other medical roles, like pharmacists and medical technologists.
Top titles: Medical Technologist, Pharmacy Assistant, Healthcare Assistant, Medical Officer, Medical Specialist
Top skills: Healthcare, Medical Assisting, Pharmaceutics, Medical Education, Clinical Research
Top locations: Kuala Lumpur, Malaysia; Manila, Philippines; Bangkok, Thailand
Education
Education was another long-standing industry that saw great change as a result of COVID-19. As many countries around Southeast Asia went into lockdown, many educational institutions had to shift the curriculum online. It’s likely that this will continue post COVID-19, and as such, educators with digital skills and presence will have an edge in the industry.
Top titles: English Second Language Teacher, Chinese Teacher, Academic Tutor, Information Technology Teacher, Mathematics Tutor
Top skills: Educational Leadership, Curriculum Development, Language Teaching, English as a Second Language (ESL), Tutoring
Top locations: West Java, Indonesia; Manila, Philippines; Samut Songkhram, Thailand; Bangkok, Thailand
LinkedIn Learning Courses: Teaching Techniques: Developing Curriculum, Business English: Writing Successful Business Emails
Finance and insurance
COVID-19 has brought about many changes to the finance and insurance industry. It has exacerbated the shift away from cash transactions (which typically takes place in-person), to digital payments that can be performed regardless of location or proximity. The Philippines, for example, recorded a 53% surge in monthly mobile banking app users. ⁹
Top titles: Financial Advisor, Accountant, Financial Planner, Finance Specialist, Insurance Agent
Top skills: Financial Planning, Insurance, Risk Management, Financial Analysis, Accounting
Top locations: Jakarta, Indonesia; Manila, Philippines; Bangkok, Thailand; Kuala Lumpur, Malaysia
LinkedIn Learning Courses: Finance Foundations, Project Management Foundations: Risk, Finance for Non-Financial Managers, Excel for Accountants
Healthcare and medical frontline
As the nation responded to the threat of COVID-19, we saw frontline healthcare roles grow in demand. However, beyond the global pandemic, these roles are likely to remain on the rise.
Top titles: Medical Doctor, General Practitioner, Medical Officer, Nurse, Paramedic
Top skills: Nursing, Medicine, Healthcare, Basic Life Support (BLS), Emergency Medicine
Top locations: Kuala Lumpur, Malaysia
Conclusion
‘Jobs on the Rise’ is a special edition of the LinkedIn Emerging Jobs report that more closely represents the rapidly-changing world we’re living in, as a result of COVID-19. Instead of looking at how the jobs landscape has changed over the past 5 years (as we have done in the past), this year, we looked at the roles experiencing the highest growth between April and October 2019 with the same period in 2020. Our report spans sectors, skill sets and geography.
While ongoing disruption and uncertainty is likely to continue in the new year, we hope this report shows there are still various opportunities for talent with a range of experience and skills. Towards this end, we have distilled the key trends in the last 12 months, hoping to provide an inkling to what we can expect from the job market in future.
More importantly, a lifelong learning mindset is crucial for professionals looking to develop themselves and adapt to the workforce of the future. We know that professionals who have basic or advanced digital skills will have an edge when it comes to seeking employment. From digital marketing, project management to software development and data analysis, there are a range of free LinkedIn Learning courses that professionals can take up to venture into these skill sets.
There are also other tools and resources that professionals looking for employment, or to pivot in their careers, can tap on:
LinkedIn’s Career Explorer tool, to help job seekers gain a new perspective on the skills they currently have and explore different or new career paths
Free learning paths released last year for in-demand jobs
Free courses on securing a job (‘Expert Tips for Answering Common Interview Questions’, ‘How to Rock an Interview’, ‘Resume Makeover’, etc.)
For talent professionals, we hope these trends provide valuable insights in informing your workforce strategies for 2021. Whether you're recruiting for new roles, upskilling your workforce or helping your organisation pivot to meet the demands of today’s changing talent landscape, LinkedIn can partner with you to turn these trends into successful strategies. To find out more, download our one-pager here.
For talent professionals, we hope these trends provide valuable insights in informing your workforce strategies for 2021. Find out how LinkedIn can partner with you to turn these trends into successful strategies. Get a snapshot of how LinkedIn’s suite of solutions can help you identify, hire and build critical skills for your organisation in this infographic.
Methodology
"Jobs on the Rise" are defined as the career categories that have seen the highest year-over-year growth rates in hiring (as reflected in the April 2020 to October 2020 timeframe).
LinkedIn Economic Graph data scientists have looked at over 15,000 job titles to uncover the jobs that have grown the most, compared to 2019 levels.
Those titles were then grouped into overarching career trends that capture as many as 25 job titles within each category. Each trend summary calls out the largest job titles within that trend. Career trends are ranked using a combination of year-over-year growth rate combined with the raw size of the job demand.
Footnotes
1. https://storage.googleapis.com/gweb-economy-sea.appspot.com/assets/pdf/e-Conomy_SEA_2020_Report.pdf
2. https://storage.googleapis.com/gweb-economy-sea.appspot.com/assets/pdf/e-Conomy_SEA_2020_Report.pdf
3. https://storage.googleapis.com/gweb-economy-sea.appspot.com/assets/pdf/e-Conomy_SEA_2020_Report.pdf
4. https://business.linkedin.com/talent-solutions/recruiting-tips/thinkinsights/engaging-in-diversity-conversations
5. https://storage.googleapis.com/gweb-economy-sea.appspot.com/assets/pdf/e-Conomy_SEA_2020_Report.pdf
6. https://www.linkedin.com/pulse/india-labour-market-update-september-2020-pei-ying-chua/
7. https://storage.googleapis.com/gweb-economy-sea.appspot.com/assets/pdf/e-Conomy_SEA_2020_Report.pdf
8. https://storage.googleapis.com/gweb-economy-sea.appspot.com/assets/pdf/e-Conomy_SEA_2020_Report.pdf
9. https://storage.googleapis.com/gweb-economy-sea.appspot.com/assets/pdf/e-Conomy_SEA_2020_Report.pdf
10. https://storage.googleapis.com/gweb-economy-sea.appspot.com/assets/pdf/e-Conomy_SEA_2020_Report.pdf
11. https://www.mckinsey.com/industries/public-and-social-sector/our-insights/understanding-asean-seven-things-you-need-to-know#