Ad Formats
Advertising Features
With LinkedIn Ads, you control your costs.
Your ad’s cost is determined using an ad auction. This pricing model allows you to place competitive bids to show your brand’s ads to LinkedIn members when they visit and engage with our platform.
Start, stop, or change your ads at any time. You’re always in control of your advertising costs.
Launch an ad on LinkedIn with any budget. Whether you're a small business or a corporation, you can achieve your marketing goals without breaking the bank.
We offer bidding tips and suggestions in Campaign Manager to maximize your budget and scale your marketing efforts.
What is a good budget to get started?
When creating a new campaign, we suggest $25 for new advertisers and $50-$100 for existing advertisers who are using USD currency, and the equivalent of $25 for all new campaigns in other currencies.
Our Forecasting Tool estimates campaign performance in real time as you select various campaign details like audience size, ad format, budget, and more.
Access to decision makers: 900M+ members
180M senior level executives and 10M C-level executives on LinkedIn
4 out of 5 LinkedIn members drive business decisions