Ad Formats
Reach and engage a professional audience in the LinkedIn feed
Engage your prospects where professional conversations happen
Engage prospects with ads automatically personalized to them
Self-service ad formats to create campaigns in minutes
Features
An easy way to reach new audiences by amplifying your best content
Reach the people who matter most to your business
Measure the true impact of your LinkedIn ads
Track conversions and optimize your campaigns automatically
Measure the ROI of your LinkedIn ads
Reach millions of professionals on our network of publishers
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Reach buyers with the power to act
Discover how much it costs to advertise on LinkedIn
Streamlined campaign creation based on your goals
Qualified leads come from a quality audience
Discover how LinkedIn and ad agencies work together
Find trusted solutions to help you market your business on LinkedIn
Scale your small business with LinkedIn Marketing Solution
LinkedIn can help you achieve your marketing goals
You'll start your campaign by placing a bid when you launch your campaign.
LinkedIn ads are sold through the ad auction, where your bid competes with other advertisers who want to reach the same target audience.
The target audience is made up of the LinkedIn members you're trying to reach with the ad campaign. The cost required to win the auction depends on the bid and the desirability of your target audience.
LinkedIn uses objective-based pricing. What you'll be charged for depends on the campaign objective you choose. For example, when you choose the Website Visit Objective, you'll only be charged when someone clicks the link to your website. Each campaign objective has a different billable event, and you’re only charged when that event occurs. In other words, billable events are what you're charged for.
LinkedIn ads let you choose the type of activity you want to pay for. Your campaign objective selection determines which ad formats, bidding strategies, and optimization goals are available for your campaign. Our chart outlines which campaign strategies and optimization goals correspond to the chargeable event.
Now that you're familiar with how LinkedIn ads pricing works, you can get started on LinkedIn today.