The Future of B2B Marketing:
Six Trends for the Contrarian Marketer

LinkedIn Toronto, Floor 25
Tuesday, October 2nd, 2018
9:00am - 10:45am ET

We believe that there’s never any advantage in following in the crowd—especially in marketing, where the crowd is usually wrong. So, we're bringing in our New York-based Agency Partners, Jon Lombardo and Peter Weinberg to help take your advertising efforts to the next level. In this session, we’ll explore six contrarian ideas in B2B marketing, including:

• Start with Who: To Deliver Relevant Creative, Build Data-Driven Personas
• The Originality Delusion: Forget About “Never-Been-Before” And Invest in Old Ideas
• Media Value Investing: Target Individual Contributors to Drive Sales
• The War on Brand: Lead Gen Alone Delivers Worse Results Than Brand + Demand
• You Are What You Signal: Expensive Advertising Improves Perceptions of Your Products

Our hosts Jon Lombardo and Peter Weinberg are Global Brand Strategy Leads. They help LinkedIn’s largest clients and their agencies develop best-in-class B2B marketing strategies.

Agenda:

• 9:00am: Breakfast (full breakfast + latte/ coffee bar will be provided) and Registration 
• 9:30am: Introductions 
• 9:35am: Class in Session 
  • Start with Who
  • Originality Delusion
  • Blockbuster
  • Media Value Investing
  • Signaling
  • War on Brand
• 10:45am: Class Ends

Space is limited so don't wait to register! We look forward to having you.