The amount you pay to advertise on LinkedIn is up to you. You can get started with any budget and stop your ads at any time. LinkedIn ads are sold through an auction. When you run ads, you compete with other advertisers who want to reach a similar target audience.
AD AUCTION FUNDAMENTALS
What determines the price you pay for ads?
Your target audience
You bid against other advertisers trying to reach the same LinkedIn members. The cost required to win that auction depends on the desirability of your target audience. Learn more about targeting your ads.
You set the maximum amount you're willing to pay for a click, impression, or delivered InMail. If you win the auction, you only pay one cent more than the next highest bid. Learn more about setting bids.
Your ad relevance score
The LinkedIn auction rewards relevant, engaging ads. Your ads receive relevance scores based on factors like click-through rate, comments, likes, and shares. The more relevant your ad, the lower the price you pay.