Sponsored Content
Reach a highly engaged audience in the LinkedIn news feed
Single Image Ads
Promote your message directly in the LinkedIn feed. Target with precision across desktop and mobile devices.
How you can use Single Image Ads
Marketers use Single Image Ads to drive focused engagement with a clear message, a strong visual, and a single call to action. A reliable choice when you need to get straight to the point.
Use cases:
- Drive traffic to product or solution pages
- Announce a limited-time offer
- Promote a new piece of content or asset
Specs at a glance:
1200x627 pixels, PNG or JPG under 5MB, includes headline, text, and CTA
Video Ads
Tell a richer story with motion, sound, and narrative delivered directly in the LinkedIn feed.
How you can use Video Ads
Marketers use Video Ads to build brand awareness, explain complex ideas, or show products in action all while capturing attention in a format designed for scrolling behavior.
Use cases:
- Showcase a product suite or feature set
- Share customer testimonials or use case highlights
- Drive deeper storytelling across multiple cards
Specs at a glance:
MP4 under 500MB, multiple aspect ratios, length: up to 30 minutes
Carousel Ads
Tell a multi-part story with a swipeable series of images all within a single ad unit.
How you can use Carousel Ads
Marketers use the Carousel Ad format to highlight multiple products, walk through processes, or share a sequence of insights. Perfect for campaigns that need more space to engage.
Use cases:
- Showcase a product suite or feature set
- Share customer testimonials or use case highlights
- Drive deeper storytelling across multiple cards
Specs at a glance:
2–10 cards, recommended resolution: 1080x1080 pixels, JPG or PNG, max file size: 10MB
Event Ads
Promote upcoming events directly from the LinkedIn feed to drive registrations and boost attendance.
How you can use Event Ads
Marketers use the Event Ads format to spotlight upcoming LinkedIn or third-party events, targeting the right audience with real-time relevance. These ads display event details like date, time, and location with a built-in registration button that makes it easy to convert.
Use cases:
- Promote virtual or in-person events to a professional audience
- Drive webinar or livestream registrations
- Reach last-minute registrants with time-sensitive ads
Specs at a glance:
Promotes LinkedIn Event page, 4:1 image pulled from event, intro text up to 600 characters
Document Ads
Share valuable content directly in the LinkedIn feed. No landing page required.
How you can use Document Ads
Marketers use Document Ads to preview eBooks, guides, or whitepapers directly in the feed, making it easier for audiences to engage with long-form content and convert without leaving the platform.
Use cases:
- Promote thought leadership or research
- Preview downloadable assets like guides or reports
- Collect leads in exchange for content access
Specs at a glance:
PDF, DOCX, or PPTX up to 100MB, 300 pages maximum
Thought Leader Ads
Promote content from executives, subject matter experts, or employees directly in the LinkedIn feed.
How you can use Thought Leader Ads
Marketers use this format to build brand trust by amplifying authentic voices. By sponsoring posts from individuals instead of just company pages, you can humanize your message and boost credibility across the buyer journey.
Use cases:
- Highlight industry insights from company leaders
- Promote founder posts or behind-the-scenes commentary
- Spark engagement with POV-driven content
Specs at a glance:
Promotes text, image, or video posts from verified employees; includes profile, post content, and CTA
Click-to-Message Ads
Drive direct conversations from your ad with a CTA that opens a LinkedIn message thread
How you can use Click-to-Message Ads
Marketers use this format to reduce friction between interest and engagement. When someone clicks the CTA, a pre-filled message opens in LinkedIn Messaging, making it easy for them to start a conversation, request information, or schedule a meeting with your team.
Use cases:
- Invite prospects to start a sales conversation
- Offer live chat or product walk-throughs
- Book meetings or demo requests directly
Specs at a glance:
Includes static image, opens pre-filled LinkedIn message on click, message supports up to 8,000 characters
Connected TV Ads
Extend your brand message to premium streaming environments now available through LinkedIn.
How you can use Connected TV Ads
Marketers use CTV Ads to reach professional audiences beyond the feed. These video ads are served on high-quality streaming platforms and allow brands to drive upper-funnel awareness with precise B2B targeting powered by LinkedIn data.
Use cases:
- Boost brand recall with full-screen video
- Reach decision-makers outside the desktop and mobile feed
- Pair with feed-based campaigns to expand reach
Specs at a glance:
Delivered via streaming platforms, powered by LinkedIn targeting, supports standard video ad specs
Article and Newsletter Ads
Sponsor long-form content directly in the feed to build thought leadership and drive deeper engagement.
How you can use Article and Newsletter Ads
Marketers use these ad formats to promote in-depth posts or recurring newsletters authored by executives, experts, or employees. Brands stay top of mind by delivering valuable insights on a consistent basis.
Use cases:
- Extend reach of original thought leadership content
- Grow newsletter subscriber lists
- Support product launches with POV-driven analys
Specs at a glance:
Promotes native LinkedIn articles or newsletters from verified authors; includes post content, profile, and CTA
Job Ads
Put your open roles in front of the right candidates when and where they’re actively looking to make a change.
How you can use Job Ads
Talent teams use Job Ads to reach both active job seekers and qualified professionals who may not be actively searching. With dynamic targeting based on real-time profile data, you can promote critical roles to people with the skills and experience you're hiring for.
Use cases:
- Fill open roles faster with targeted visibility
- Reach qualified candidates beyond your existing network
- Support DEI hiring goals with tailored targeting
Specs at a glance:
Uses an existing LinkedIn job post, up to 150 characters of intro text
