About Ashley Furniture India — Global Capability Center

Launched in 2022 by leading American retail furniture brand Ashley Furniture Industries, Ashley GCC is a hub for technology and innovation in Chennai. Besides bolstering the company’s global operations, it positions India as a key player in Ashley’s growth plans —while driving digital excellence, leading cost innovation, and accelerating groundbreaking technologies.

Success story

Fuelled by ambitious plans for digital transformation, the world’s largest furniture manufacturer Ashley Furniture Industries opened Ashley Global Capability Center (GCC) in India in 2022. To help this new tech and innovation hub gear up for growth, Ashley forged a strategic alliance with LinkedIn to source for top tech talent in an efficient and strategic way.

This successful partnership has resulted in robust employer branding and more interest from passive candidates who did not appear on traditional job portals. The upshot: a surge in the number of candidates for hard-to-fill, specialized roles — laying a solid foundation for future expansion and innovation.

The challenge

In India’s fiercely competitive tech talent landscape, Ashley GCC needed a winning strategy to attract the best minds in artificial intelligence, cloud computing and cybersecurity.

With the help of LinkedIn, it highlighted its vision for global innovation, as well as its positive company culture. Advanced tools such as LinkedIn Recruiter allowed Ashley GCC to target and attract top-tier candidates from LinkedIn’s vast pool of 150 million+ members in India.

The results

175% increase in staff 
Boosted staff strength across supply chain, engineering, and other key business functions.

1887% follower growth in two years
Ashley GCC’s LinkedIn Career Page surged in impact

60% of jobs filled were senior and leadership roles
Strategic talent sourcing supported the company’s ambitious plan for growth.