Atlassian takes the guess work out of recruitment marketing.
Finding much-needed talent in prioritized markets proved challenging for Atlassian’s Head of Talent Acquisition, Devin Rogozinski. To hit hiring goals, Rogozinski knew he needed to better understand his audience. LinkedIn Talent Insights provided the data he needed to elevate his sourcing strategies and gain buy-in from management on additional budget.
Strengthening employer branding campaigns with data
Rogozinski was tasked with finding new designers and developers for Atlassian and planned to run marketing campaigns to target these groups. Designers were proving more difficult to hire than expected, so he looked to better understand this audience and find ways to maximize the performance of his marketing spend.
Audience data refocuses campaign
To understand the size of the talent pool in desired locations, Rogozinski turned to LinkedIn Talent Insights. It turned out, in key markets there was only 1 designer available for every 25 developers. Using this data, he was able to justify his recommendation to over-invest in a talent brand campaign targeting the hard-to-find designer talent pool to ensure the team hit their hiring goals.
Main product used:
The discovery of designer scarcity in targeted locations led to funding shifts in employer branding campaigns.
Validated hiring results
The data from Talent Insights increased Atlassian's confidence in its recruitment strategy and led to approval from the broader leadership team.
Gained buy-in from executives
Sharing LinkedIn talent pool data with senior executives helped explain why designers had been challenging to hire and validated the new strategy.
“By using LinkedIn Talent Insights, I was able to better communicate to our leadership team why we were facing challenges in certain talent markets and justify a budget reallocation.”
Atlassian is a leading provider of collaboration, development, and issue tracking software for teams. With over 138,000 global customers (including 85 of the Fortune 100), we’re advancing the power of collaboration with products including Jira, Jira Service Desk, Jira Ops, Confluence, Bitbucket, Trello, and more. Driven by honest values, an amazing culture, and consistent revenue growth, we’re out to unleash the potential of every team.
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