How CHRISTUS Health sourced needed healthcare professionals.
CHRISTUS Health was committed to becoming the employer of choice among healthcare professionals. Vice President of Talent Acquisition Ron Croy helped the organization leverage the entire LinkedIn platform to grow brand awareness and foster a culture of learning among employees using LinkedIn Learning. The results were dramatic increases in hiring leads, monthly applications, InMail response rates, and LinkedIn Career Page followers.
Croy wanted to establish CHRISTUS Health as an employer of choice. At the same time, he knew he needed to find a way to more effectively source and engage healthcare professionals. He was especially eager to better connect with the nursing community to meet the growing needs of the business.
Hiring more medical professionals by building a brand
LinkedIn Pipeline Builder grew leads 6X, from 50 to 300 per month, while InMail acceptance rates rose by 10%.
Increased brand awareness
Branding campaigns increased applications by 5X per month and more than doubled Career Page followers (from 30,000 to 75,000+).
Record employee participation
19% of employees engaged in LinkedIn Learning, 10 points higher than benchmark for similar-sized companies.
“LinkedIn has played a critical role in getting CHRISTUS Health’s brand out there and helping us recruit the healthcare professionals we need—especially nurses!”
Vice President, Talent Acquisition, CHRISTUS Health
ABOUT CHRISTUS HEALTH
CHRISTUS Health is a Catholic, not-for-profit system made up of more than 600 centers, including long-term care facilities, community hospitals, walk-in clinics and health ministries. We are a community 45,000 strong, with over 15,000 physicians providing individualized care.
NO. OF EMPLOYEES
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