Intel runs targeted campaigns with data-led insights.
Facing a shortage of programmers and a limited recruitment budget at its offices in Poland, Jakub Skalik and Intel engineering needed a strategy for adding to the team. Market data from LinkedIn Talent Insights helped craft a successful—and cost effective—recruitment campaign that drew applicants from a nearby city.
Overcoming a shortage of specialized skills
Intel was dealing with a shortage of C and C++ programmers at its offices in Poland, and had very little budget allocated for recruitment. Talent Attraction & Lead Generation Specialist, Jakub Skalik, felt there might be programmers in nearby cities but needed to better understand the talent and competitive landscape to create a recruitment strategy.
Uncovering—and targeting—a nearby talent pool
Skalik found large populations of individuals skilled in C and C++ programming languages in nearby cities by conducting searches using LinkedIn Talent Insights. Competitive data revealed that programmers were working across many different companies in Warsaw, but in Krakow they were concentrated in only a few, indicating demand might be lower there. To make the most of his limited budget, Skalik crafted a billboard campaign and recruitment event for Krakow and, armed with data supporting this strategy, received buy-in from engineering leadership. The campaign led to a 20% increase in visits to Intel’s career site.
Main product used:
Skalik was able to quickly identify an area where supply of desired candidates was high and demand was low.
Increased trust from leadership
By supporting the strategy with competitor and talent pool data, Skalik built trust with internal stakeholders and secured buy-in.
20% boost in career site visits
Within a month of the launch of a targeted billboard campaign and recruitment event, visits from the target audience to Intel’s career site grew.
“When we plan an employer branding campaign, we can’t rely on gut feeling. Talent Insights gave us the data we needed to build a sound recruitment strategy and make informed decisions.”
Intel’s global team, over 107,000 strong across 58 countries, is a powerhouse of engineering and technological excellence that empowers solutions to the world's toughest problems while creating the technology of tomorrow.
Santa Clara, California