Intel runs targeted campaigns with data-led insights.

Uncovering—and targeting—a nearby talent pool

Skalik found large populations of individuals skilled in C and C++ programming languages in nearby cities by conducting searches using LinkedIn Talent Insights. Competitive data revealed that programmers were working across many different companies in Warsaw, but in Krakow they were concentrated in only a few, indicating demand might be lower there. To make the most of his limited budget, Skalik crafted a billboard campaign and recruitment event for Krakow and, armed with data supporting this strategy, received buy-in from engineering leadership. The campaign led to a 20% increase in visits to Intel’s career site.