MDI Group improves outreach results with data.
At MDI Group, Client Manager Kristie Thomas, new to her role in a new city, was tasked with identifying local companies in need of IT talent. LinkedIn Talent Insights provided her the real-time data she needed to assess the local talent landscape and structure an outreach strategy with compelling messaging.
Understanding a new market
In her new role as Client Manager at search and staffing firm MDI Group, Thomas was tasked with identifying which of the firm’s existing accounts were in need of IT talent. New to the area and unfamiliar with the local companies and workforce, Thomas thought it would take her months to research the entirely new market.
Ramping in a new market—quickly—with data
Thomas was able to search in real time for companies employing people in IT help-desk positions using LinkedIn Talent Insights. Armed with a list of targeted companies, she ran Company Reports in Talent Insights to analyze details on the companies that had lost—and won—IT help-desk talent. Thomas then prioritized leads and personalized her initial outreach, adding credibility to her messaging. As a result, she secured several client meetings and saved time contacting only those companies with urgent hiring needs.
Main product used:
Although in a new city, Thomas quickly learned the market and prioritized companies with immediate talent needs using LinkedIn Talent Insights.
Thomas gained visibility into individual company talent flows and desired skills, saving valuable research time.
New leads generated
By personalizing her outreach messaging with data, Thomas secured meetings with clients who had been unresponsive to previous outreach efforts.
“Being new to Charlotte, I don’t know how I could have learned so much about the market—so quickly—without Talent Insights. It helped me build an outreach strategy and discover which companies were worth my time contacting.”
About MDI Group
MDI Group focuses exclusively on providing IT Workforce Solutions that help organizations tackle ‘what’s next’ in terms of emerging technology projects and challenging business objectives. Services range from contract staff augmentation and project teams to contingent workforce management and MSP programs.
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