Expansion of business services at OppenheimerFunds meant the talent acquisition team needed to quickly ramp its recruiting efforts across multiple geographies. Already stretched thin, the team enlisted others in the organization and, with the help of their LinkedIn Career Page and recruitment marketing solutions, launched an employer branding campaign while posting all of their jobs on LinkedIn.
Job views from passive candidates reached with targeted ads
New hires reached via LinkedIn
New hires who started as Company Page followers
Hiring across new functions and geographies
As OppenheimerFunds expanded its business services into new areas, the firm expected hiring volume to grow more than 50% year over year, mostly into new departments and geographies. Yet talent acquisition team members were already stretched thin, each juggling 13–15 open reqs at once while serving every line of business. And the team faced challenges finding qualified people in areas where unemployment is low and competition is high.
Targeted campaigns and brand building
Together with the social media group, the talent acquisition team built OppenheimerFunds’ employer brand via the LinkedIn Career Page, with the firm’s CIO and CEO as regular publishers. The team posted 100% of the firm’s jobs using LinkedIn Jobs. Each post targets the right potential candidates through Jobs You May Be Interested In, ads on LinkedIn profiles, and other job recommendations. They reached hard-to-recruit technical candidates through LinkedIn’s employment branding and recruitment marketing solutions like Sponsored Content and Recruitment Ads.
54% of job views were from passive candidates reached with targeted ads in their personal LinkedIn feeds.
Driving new hires
49% of new hires were reached on LinkedIn.
Building an employer brand
26% of recent hires were followers of OppenheimerFunds on LinkedIn before joining the firm.
“While we look for many different skill sets based on each role, there are a few core competencies we look for in all our candidates: a focus on clients and results, a propensity to be forward thinking, and the ability to collaborate.”
VP Talent Acquisition - Technology Solutions and Services OppenheimerFunds
Founded in 1959, OppenheimerFunds OppenheimerFunds is an asset management firm serving financial advisors, individual investors, and institutions specializing in equity, fixed income, alternative, multi-asset, and factor and revenue-weighted-ETF strategies. On May 24, 2019, Invesco Ltd. and Massachusetts Mutual Life Insurance Company (MassMutual) announced the successful completion of Invesco's acquisition of OppenheimerFunds.
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