Zillow Group attracts the right candidates.
Zillow Group’s phenomenal growth has come with a set of unusual challenges–among them, attracting and hiring quality people in a field crowded with technology giants all vying for the same candidates. LinkedIn Talent Solutions provided Zillow Group’s hiring managers the tools they needed to customize outreach and successfully build teams.
New hires via LinkedIn in
just 12 months
Direct-report hires reached
New hires sourced with
Competing against the biggest players for candidates
Fast-growing Zillow Group faced a challenge: attracting candidates in a field crowded with tech companies—many of them giants like Facebook, Google, and LinkedIn—all going after the same talent. Vice President of Recruiting Annie Rihn knew that scaling with quality individuals as quickly as the company was growing would take an effort that reached beyond the recruiting team.
Empowering hiring managers to get involved
Rihn and her team have created a culture of hiring across the company, and hiring managers are pivotal to successful outreach: When a potential boss reaches out with a personalized message to apply, candidates are more likely to respond. The talent acquisition team provides hiring managers a diverse slate of candidates leveraging LinkedIn Talent Solutions. To refine candidate searches and facilitate customized outreach, hiring managers use LinkedIn Recruiter and InMail to provide insights into the project candidates could be working on or point them to the company’s LinkedIn Career Page.
Main product used:
Building a company
Zillow Group sourced 129 new hires via LinkedIn in just 12 months.
In a one-year period, 33% of new direct-report hires were reached through LinkedIn.
Over 50% of new hires were sourced by hiring managers using LinkedIn Recruiter.
“LinkedIn Recruiter has been incredibly valuable in hitting passive candidates. I’ll send InMails that reinforce the fact that I’m the hiring manager and get a response rate of 34%. That’s well worth my while.”
About Zillow Group
Zillow Group houses a portfolio of the largest and most vibrant real estate and home-related brands on the Web and mobile. The company’s brands focus on all stages of the home lifecycle: renting, buying, selling, financing, and home improvement. Zillow Group is committed to empowering consumers with unparalleled data, inspiration, and knowledge around homes, and connecting them with the right local professionals to help. Zillow Group’s portfolio includes Zillow, Trulia, StreetEasy, HotPads, Naked Apartments, and RealEstate.com.
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