Estée Lauder’s digital-first brand attracts quality candidates.
With growing ecommerce traffic, Estée Lauder needed to scale. Vice President Jolie Chehadeh knew that to source technical and digital talent quickly, the company needed to ramp online recruiting efforts. By pertnering with LinkedIn's Talent Solutions Enterprise Program (TSEP), Estée Lauder was able to provide the entire recruiting team access to LinkedIn Recruiter to help them find, connect with and manage candidates. To attract applicants, the company leveraged the entire LinkedIn platform to build brand awareness.
Boost in LinkedIn Career Page traffic
InMail response rate surpassing 30% goal
Average Job Ad apply rate vs 12% goal
Finding quality talent to scale ecommerce
As more consumers increasingly shopped online, Chehadeh knew that to scale Estée Lauder’s ecommerce business the team needed to find—and engage with —high-quality technical and digital talent. Quickly. In addition to ramping online recruiting efforts, Chehadeh wanted to extend the company’s reach by growing its employer brand digitally.
LinkedIn media highlights brand
Estée Lauder’s first step was to enroll in LinkedIn Talent Solutions Enterprise Program (TSEP) so that the entire team could access and post all of their open jobs in LinkedIn Recruiter to reach the most qualified candidates. Recruitment marketing on LinkedIn—such as Sponsored Content, Recruitment Ads, and Pipeline Builder—helped them build a digital footprint and share content on the company’s culture and ambitious ecommerce growth. In just over six months, the team surpassed their InMail and job ad engagement goals while boosting brand exposure and attracting quality candidates.
Main products used:
Increased brand awareness
After establishing a greater digital presence on LinkedIn, Estée Lauder grew its LinkedIn Career Page traffic by 100% in just over six months.
Higher InMail response rates
With media driving increased brand awareness, Estée Lauder experienced a 50% InMail response rate, far surpassing the team’s goal of 30%.
Boosted job ad effectiveness
Estée Lauder saw a 15% average apply rate from their job ads—well above its initial goal of 12%.
"The way our consumer shops is changing, which means we have changed, too. LinkedIn helps us expand our digital presence to connect with the talent we need for the future."
ABOUT ESTÉE LAUDER
The Estée Lauder Companies Inc. is one of the world's leading manufacturers and marketers of quality skincare, makeup, fragrance and hair care products. As the global leader in prestige beauty, Estée Lauder touches over half a billion consumers a year. The Company's products are sold in over 150 countries and territories under the following brand names: AERIN, Aramis, Aveda, BECCA, Bobbi Brown, Bumble and bumble, By Kilian, Clinique, Darphin, Donna Karan New York, DKNY, Editions de Parfums Frédéric Malle, Ermenegildo Zegna, Estée Lauder, GLAMGLOW, Jo Malone London, Kiton, La Mer, Lab Series, Le Labo, M•A•C, Michael Kors, Origins, Prescriptives, RODIN olio lusso, Smashbox, Tom Ford, Tommy Hilfiger, Too Faced, and Tory Burch.
NO. OF EMPLOYEES
New York, NY