Jobs on the Rise Reports → Australia Report
Jobs on the Rise in 2021
This special report showcases the seismic shifts that have taken place as a result of COVID-19.
COVID-19 brought significant disruption to the global economy, and with it came permanent changes to the jobs landscape. Australia’s labour market recorded an unprecedented drop in employment, with tourism, education for international students, and hospitality facing sector-wide impact. Meanwhile, other sectors, such as healthcare, mining, and construction have been resilient and even recorded employment growth during the turmoil, according to Australia’s National Skills Commission.¹
As we move forward into 2021, workers and organisations want to know: What trends have we seen emerge from 2020, what jobs are on the rise, and what skills are needed to succeed in these roles?
LinkedIn’s own unique dataset offers insights into these questions, and we have compiled them into a special edition of LinkedIn’s yearly Emerging Jobs Report, titled Jobs on the Rise. The report takes a close look at the rapidly-changing world we’re living in, as a result of COVID-19. In previous years, we have looked at changes in the jobs landscape over the past 5 years, but this year, our special Jobs on the Rise report compares the roles experiencing the highest growth between April and October 2020 against the same period in the year before. We also map out the skills that are on the rise for workers, and organisations.
One common and overarching trend we have noticed amongst almost all the roles on our list is that almost all may be conducted remotely. As a result, workers who are equipped with digital skills, even at a basic level, will have an edge in finding employment opportunities within these fields. Read on to discover three of the most pertinent trends that have emerged as a result of the events in 2020.
Learn more about the key trends from Australia's Jobs on the Rise
The Rise of the Care Economy
Unsurprisingly, healthcare-related work dominates much of Australia’s Jobs on the Rise list, with frontline workers, such as doctors, nurses and paramedics, topping Australia’s Jobs on the Rise list. While COVID-19 has no doubt fuelled demand across the sector, healthcare and social assistance, perhaps better known as the care economy, is Australia’s largest and fastest growing industry, employing more than 1.5 million people.² The sector covers all stages of life, from childcare to aged care, and incorporates a range of roles, such as medical technicians, physical therapists, social workers, patient services, and psychologists.
Mental Health Specialist
Whether helping people in crisis or the stresses of everyday life, those working in mental health are focused on the wellbeing and safety of their patients. In 2020, mental health became a major public health focus and saw more government investment in the sector to tackle the impact of COVID-19 on Australians’ mental wellbeing. 10
Top titles: Mental Health Practitioner, Mental Health Specialist, Mental Health Counselor, Psychologist
Top skills: Mental Health, Psychology Psychotherapy, Cognitive Behavioral Therapy (CBT), Psychological Assessment
Top locations: Sydney, Melbourne, Brisbane
Healthcare/ Medical Frontline
With the fifth highest life expectancy among the 37 members of the Organisation for Economic Co-operation and Development (OECD), Australia’s health system was already growing to respond to the demands of an ageing population. Incentives to see more people study nursing will likely see this trend for more frontline workers continue.
Top titles: Licensed Practical Nurse, Registered Nurse, Medical Doctor, Paramedic, Clinic Specialist
Top skills: Patient Safety, Medicine, Emergency Services, Basic Life Support (BLS), Healthcare
Top locations: Sydney, Melbourne, Brisbane
Social Worker
Throughout the pandemic many charities and social services have worked overtime to support people. Typically we think of a social worker as someone who helps people access support, but in truth the sector encompasses a range of roles - from people developing government services to community-based workers.
Top titles: Social Services Coordinator, Social Services Specialist, Youth Worker, Social Services Assistant, Social Worker
Top skills: Mental Health, Case Management, Child Welfare, Social Services, Youth Work
Top locations: Sydney, Melbourne, Perth
Healthcare/ Medical Support
Opportunities within the healthcare sector abound for people with a range of experience. Outside of the traditional clinical roles exist support workers, who help people access a range of care, from physical therapy, support at home, or delivering services to patients.
Top titles: Physical Therapist Assistant, Healthcare Assistant, Home Health Aide, Patient Services Coordinator, Occupational Therapist
Top skills: Nursing, Personal Care, Rehabilitation, Healthcare Management, Exercise Prescription
Top locations: Sydney, Melbourne, Perth
It has been heart-warming to see the positive impact of our services in aged care during such a critical and challenging time. There is no doubt that the physical and psychological stimulation provided by Physio and Occupational Therapy services to aged care clients during this period would have saved many lives impacted by isolation and immobilisation.
John O'Brien, National Customer and Employee Experience Manager, Plena Healthcare
Transferable skills are in demand
Just as the care economy takes in a range of skillsets - from clinical and diagnostic, to organisational and communication skills, Australia’s Jobs on the Rise also reflects demand for skills across a range of industries. The value of transferable skills is that while some industries have been significantly impacted, others have huge demand. In fact, at LinkedIn we’ve observed many people from industries badly affected by COVID-19 were more likely to apply for jobs in a different industry. NSW government needed thousands of new Service NSW workers with excellent interpersonal skills to help customers navigate COVID-19 restrictions,³ while airport workers have found work in mining.⁴ Roles across construction, customer service, real estate and coaching don’t necessarily require direct experience or four year degrees but rather the skills to do the work - meaning opportunities are open to people with a wide variety of backgrounds. For those looking to transition to a new role or wondering how their skills could be repurposed in a different industry, the Career Explorer tool can show how existing experience can translate into new roles.
Construction Workers
Construction is the third largest industry in Australia, and with governments keen to stimulate economic recovery through infrastructure spending this sector is only likely to continue to demand.⁵ The sector has a range of entry level jobs, with vocational training providing avenues to professional development.
Top titles: Construction Site Manager, Construction Estimator, Heavy Equipment Operator, Construction Worker, Forklift Operator
Top skills: Construction Estimating, Construction Site Management, Construction Safety, Forklift Operation, Heavy Equipment
Top locations: Melbourne, Sydney, Brisbane
LinkedIn Learning courses: Learning Construction Estimating, Construction Industry: Safety, PlanGrid: Managing Construction Submittals
Customer Service
Customer service workers were often on the frontline for many organisations responding helping navigate through significant disruption. Workers from hospitality and tourism were able to repurpose their excellent interpersonal and communication skills to understand customer needs and manage complaints.
Top titles: Customer Service Consultant, Customer Assistant, Customer Support Specialist, Customer Contact Representative, Customer Service Specialist
Top skills: Customer Experience, Customer Satisfaction, Communication, Time Management
Top locations: Sydney, Melbourne, Perth
LinkedIn Learning courses: Customer Experience: Journey Mapping, Creating a Positive Customer Experience
Professional and Personal Coaches
One of the top job transitions under this trend is Recruitment Consultant to Career Development Specialist. With many companies freezing hiring the past year due to uncertainties, recruiters have had to pivot. Top skills for career development specialists are resume writing and recruiting, both of which are skills needed as recruiters. Recruiters can use this skill set to move from recruiting to helping people find new roles.
Top titles: Life Coach, Health Coach, Business Coach, Career Development Specialist, Leadership Coach
Top skills: Business Coaching, Wellness Coaching, Executive Coaching, Personal Development, Mentoring
Top locations: Sydney, Perth, Melbourne
LinkedIn Learning courses: Developing Executive Presence, Effective Listening
Real Estate
Despite the economic downturn in 2020, Australia’s property sector remained remarkably upbeat.9 With low interest rates and Australians realising they can work remotely more easily than previously thought, people are moving away from the big cities to find more affordable housing will continue.
Top titles: Mortgage Broker, Real Estate Specialist, New Home Sales Specialist, Real Estate Agent
Top skills: Mortgage Lending, New Home Sales, Residential Real Estate, Investment Properties, Real Estate Transactions
Top locations: Perth, Sydney, Melbourne
The Acceleration of Digital Transformation and Remote Work
From being able to order groceries and supplies online, to staying socially connected despite physical distance, COVID-19 has accelerated our digital transformation. It’s also spurred on a shift to remote work, which is making opportunities more accessible than ever before. Atlassian has made remote a work permanent option, while Australia’s financial services sector expect working from home to be lasting option. At LinkedIn we’ve observed a fourfold increase in remote job opportunities since June and many of these emerging jobs can be done remotely - from online learning to digital content freelancing there is much less demand for people to be in the office. This does mean it is essential to master basic digital skills. For those looking to upskill their digital abilities a range of free short online courses exist, from software development, data analysis and project management to digital marketing and product management. Check out LinkedIn Learning to find the course to help you take the next step in your career.
E-commerce
The retail sector is Australia’s second largest employer, with one in 10 Australian workers employed in the trade.⁶ Despite the significant upset COVID-19 caused to brick and mortar retail, unsurprisingly e-commerce is growing quickly. There are a range of roles in this sector, such as delivery roles, which don’t require formal qualifications, meaning there are a range of career entry points and pathways available.
Top titles: Supply Chain Assistant, Warehouse Team Lead, Online Specialist, Ecommerce Coordinator Specialist, Treasurer
Top skills: Shopify, Social Media, Warehouse Operations, Inventory Management, Inventory Management
Top locations: Melbourne, Sydney, Brisbane
LinkedIn Learning courses: Shopify Essential Training, Choosing an E-Commerce Platform for Developers, Inventory Management Foundations
Digital Content Freelancers
In this digital age content truly is king, and the demand for it is insatiable. In 2020, LinkedIn observed a sharp increase in organisations’ posts, but it’s not just content for social media driving this trend. Australia’s podcasting revenue was tipped to reach $47 million in 2020, as more and more people tune into entertaining and educational content.⁷
Top titles: Podcaster, Blogger, Writer, Copywriter, Content Coordinator
Top skills: Copywriting, Social Media Marketing, Web Content Writing, Storytelling, Audio Editing
Top locations: Sydney, Melbourne, Canberra
LinkedIn Learning courses: Learning to Write Marketing Copy, Social Media Marketing Foundations, Shane Snow on Storytelling
Education Roles
Preparing children for primary school, those working in early childhood education teach children basic maths and reading skills and help support their emotional and physical development. The sector is rapidly growing, with the number of people working in the area expected to swell to 49,100 by 2024, from 42,300 in 2019.⁸
Top titles: Early Childhood Educator, School Principal
Top skills: Early Childhood Education, Early Childhood Development, Curriculum Development, Educational Leadership
Top locations: Sydney, Melbourne, Brisbane
LinkedIn Learning courses: Teaching Techniques: Develop Curriculum
Finance
Australia has a sophisticated financial services sector, which is one of the largest contributors to the national economy. Regulatory roles, like Anti-Money Laundering Analyst, have featured on Australia’s emerging jobs list, as part of a global trend to greater regulation and transparency.
Top titles: Anti-Money Laundering Analyst, Risk Analyst, Equity Trader, Tax Consultant, Financial Consultant
Top skills: Financial Crimes Investigations, Foreign Exchange (FX) Trading, Financial Analysis, Risk Management, Income Tax
Top locations: Sydney, Melbourne, Brisbane
LinkedIn Learning courses: Financial Analysis: Introduction to Business Performance Analysis, Project Management Foundations: Risk, Finance Foundations: Income Tax
Social Media/ Digital Marketing
During 2020 the ability to communicate with customers using social media became even more important, as many brands faced significant disruption to their usual in-person engagement. With an ever growing number of channels and tools to measure performance, digital marketing is evolving in a variety of ways from growth-focused roles forecasting trends to content producers delivering the perfect copy for audiences.
Top titles: Growth Hacker, Content Designer, Search Engine Optimization Specialist, Social Media Marketing Manager, Growth Specialist
Top skills: User Experience (UX), Growth Strategies, Social Media Marketing, Search Engine Optimisation (SEO), Influencer Marketing
Top locations: Sydney, Melbourne, Brisbane
LinkedIn Learning courses: Getting Started in User Experience, Designing Growth Strategies, Social Media Marketing: Strategy and Optimisation
Specialized Engineering Roles
Developer and engineer roles have long featured on the emerging jobs list, and 2020 sees this trend continue. Industries are continuing to adopt new technologies, and this continues to drive demand for specialised engineering roles - from those who can drill down into data and find new insights, to people able to deliver functional websites and keep them online.
Top titles: Back End Developer, Web Developer, Head Of Engineering, Data Manager
Top skills: Node.js, Amazon Web Services (AWS), Data Management, Engineering Management, JavaScript
Top locations: Sydney, Melbourne, Brisbane
LinkedIn Learning courses: Node.js Essential Training, Programing Foundations: Fundamentals, JavaScript Essential Training
Cyber Security Roles
Cyber security roles have been a mainstay of Australia’s emerging job lists, as both government and private enterprise invest heavily in securing data. From developing software to rebuff phishing, viruses and hackers, to tracking digital incursions, those working in cyber security roles offer a range of services to keep out cyber criminals.
Top titles: Cyber Security Analyst, Cyber Security Specialist
Top skills: Security Information and Event Management (SIEM), Information Security, Cybersecurity, Network Security,
Machine Learning
Top locations: Sydney, Melbourne, Canberra
LinkedIn Learning courses: IT Security Foundations: Core Concepts, CISSP Cert Prep 3: Security Architecture and Engineering, Penetration Testing: Advanced Web Testing
Conclusion
While ongoing disruption and uncertainty is likely to continue in the new year, we hope this report shows there are still various opportunities for talent with a range of experience and skills. A lifelong learning mindset is crucial for professionals looking to develop themselves and adapt to the workforce of the future. Workers who are equipped with digital skills — even at a basic level — will have an edge in finding employment opportunities. From digital marketing, project management to software development and data analysis, there are a range of LinkedIn Learning courses that professionals can take up to venture into these skill sets.
For talent professionals, we hope these trends provide valuable insights in informing your workforce strategies for 2021 - whether you're recruiting for new roles, upskilling your workforce or helping your organisation pivot to meet the demands of today’s changing talent landscape.
Resources for recruiters, or organisations hiring for new talent:
1. Address current and future skill gaps using skills trends and competitive benchmarking with LinkedIn Talent Insights
2. LinkedIn’s Skills Assessment to identify talent with relevant skills
3. Connect employees to relevant, applicable skills through a learning experience that is personalised and social with LinkedIn Learning
Resources for professionals looking for employment, or to pivot in their careers:
1. LinkedIn’s Career Explorer tool, to help job seekers gain a new perspective on the skills they currently have and explore different or new career paths
2. Free learning paths released last year for in-demand jobs
3. LinkedIn Learning courses to help you secure a job (‘Expert Tips for Answering Common Interview Questions’, ‘How to Rock an Interview’, ‘Resume Makeover’, etc.)
For talent professionals, we hope these trends provide valuable insights in informing your workforce strategies for 2021. Find out how LinkedIn can partner with you to turn these trends into successful strategies. Get a snapshot of how LinkedIn’s suite of solutions can help you identify, hire and build critical skills for your organisation in this infographic.
Methodology
"Jobs on the Rise" are defined as the career categories that have seen the highest year-over-year growth rates in hiring (as reflected in the April 2020 to October 2020 timeframe).
LinkedIn Economic Graph data scientists have looked at over 15,000 job titles to uncover the jobs that have grown the most, compared to 2019 levels.
Those titles were then grouped into overarching career trends that capture as many as 25 job titles within each category. Each trend summary calls out the largest job titles within that trend. Career trends are ranked using a combination of year-over-year growth rate combined with the raw size of the job demand.
Footnotes
1. https://www.nationalskillscommission.gov.au/where-we-are-now
2. https://joboutlook.gov.au/industries/industry-profiles/?industryCode=Q
3. https://www.themandarin.com.au/128688-service-nsw-to-hire-1000-workers/
4. https://www.smh.com.au/business/companies/high-heels-to-high-vis-how-out-of-work-flight-attendants-have-been-put-to-work-in-mining-20200511-p54ru9.html
5. https://www.nationalskillscommission.gov.au/jobs-industry#:~:text=Australia's%20largest%20employing%20industries&text=78%25%20are%20female%20and%20the,for%2010%25%20of%20Australian%20workers
6. https://www.nationalskillscommission.gov.au/jobs-industry#:~:text=Australia's%20largest%20employing%20industries&text=78%25%20are%20female%20and%20the,for%2010%25%20of%20Australian%20workers
7. https://www.radiotoday.com.au/australian-podcasting-revenue-2020/
8. https://joboutlook.gov.au/occupations/early-childhood-pre-primary-school-teachers?occupationCode=2411
9. https://www.afr.com/property/residential/property-prices-end-2020-on-a-high-20201224-p56pz1
10. https://www.health.gov.au/ministers/the-hon-greg-hunt-mp/media/additional-20-million-for-mental-health-and-suicide-prevention-research