Illustration of a desktop monitor displaying LinkedIn Recruiter
  • Prioritize candidates most likely to respond, selected specifically for your company
  • Identify candidates who have previously applied to work at your company
  • Pinpoint candidates connected with employees at your company
  • Recognize candidates who are actively engaged with your brand
  • Custom message templates tailored to different candidate types
  • Bulk messaging that sends up to 25 InMails at once
  • 150 InMails per month for each seat
  • InMail pooling across account seats, so recruiters can allocate InMails as needed   
Each Recruiter seat can send up to 150 InMails per month, increasing your outreach — and your chances to make a connection.
  • Track InMail response rates and performance
  • Identify high-performing templates and messages
  • Compare InMail performance to industry benchmarks
  • Gain a holistic view of your team’s performance
Illustration of a desktop monitor displaying LinkedIn Recruiter
  • Recipients view subject lines first, then determine whether a message is worth opening
  • Concise, catchy subject lines intrigue candidates and stick with them
  • Mobile audiences — accounting for 57% of LinkedIn traffic — prefer short subject lines
  • Include a quick anecdote that makes you relatable to the candidate
  • Show you know that the candidate’s qualifications and experience are suited to that specific role
  • Use Recruiter to view the candidate’s connections, groups, work background, education, and interests to find common ground
  • View candidate highlights in Recruiter to discover if you share a previous employer, which increases your chances of a response by 27%
Personalized InMails perform 20% better than generic ones written and sent in bulk.

 

Source: LinkedIn Data, 2021

  • InMails between 200 and 400 characters are 16% more likely to receive a response 
  • Shorter InMails aren’t guaranteed to overperform, but they do tend to see higher response rates
  • Keep your target audience in mind to better understand how long your InMail should be
  • Leveraging your network to find mutual connections is proven to increase outreach response rates 
  • The more connections you make as you browse LinkedIn, the more second- and third-degree connections you can uncover to boost your network even more
Candidates are 46% more likely to accept your InMail if they’re already connected to someone at your company.

 

Source: LinkedIn Data, 2015

 Illustration of a message with errors and a big red X
  • Avoid unnecessary information that doesn’t offer a clear call to action
  • Stay away from embedded links that distract from your message
  • People unaware of industry-specific terms can be confused and close your message
  • Prospects looking to transition into your industry might not yet know the nuances of it
  • Center your conversion around a clear, focused agenda 
  • Read your InMail back from the candidate’s perspective before sending in order to spot confusing areas
  • Make the InMail part of an ongoing conversation instead of just redirecting the candidate to an application
  • Don’t make the candidate do heavy lifting (ex: asking them to share their network for referrals)
People who follow your company on LinkedIn are 95% more likely to accept your InMail and 81% more likely to respond to it.

 

Source: LinkedIn Data, 2015

  • InMails sent out between Monday and Thursday have increased response rates
  • InMails sent on Saturdays are 16% less likely to get a response compared to those sent during the work week

By submitting this form, you agree that we may use the data you provide to contact you with information related to your request/submission and LinkedIn's products and services. If you are a LinkedIn member, you can control the messages you receive from LinkedIn in your settings. If you are a guest, you can unsubscribe from LinkedIn marketing emails at any time by clicking the unsubscribe link in the email. Your data will be used subject to LinkedIn's Privacy Policy.