Using LinkedIn’s Ad Targeting

With more than 610 million members, LinkedIn is home to the world’s largest professional network. Determining how to reach the right audience within this network can be challenging, yet critical for success.

Join LinkedIn ad experts to learn the key steps to effective ad targeting. We’ll share LinkedIn’s unique targeting capabilities and walk you through best practices for succeeding on the platform. This class is ideal for those familiar with LinkedIn Ads and looking to fine tune their targeting strategy.


  • 10:30am: Introductions
  • 10:35am: Lab in Session
    • How LinkedIn Targeting Works
    • Audience Attributes
    • Matched Audiences
    • Setting Up Your Ad Targeting
    • Reporting and Optimizations
    • Q&A
  • 12:30pm: Lab Ends