Sorry, this class is now full. Please check out our other classes here. We are hosting a thought leadership breakfast for senior marketers the day before, the LinkedIn Marketers Forum. Please register here.

When you’re wearing multiple hats you need to be resourceful with your marketing strategy. Did you know that LinkedIn offers a suite of organic and paid marketing tools? Pairing these together is key to amplifying your brand’s reach and engagement without tapping into additional resources.

Join us in Atlanta to learn tips from our advertising experts and the steps to building an integrated organic and paid strategy on LinkedIn. This class is ideal for those getting started with LinkedIn ads but want to better understand how they can amplify their organic strategy on LinkedIn.


  • 9:00am: Breakfast & Registration
  • 9:30am: Introductions
  • 9:40am: Lab in Session
    • Building a Compelling Organic Presence on LinkedIn 
    • Best Practices for Organic Content on LinkedIn
    • Boosting Your Reach and Engagement
    • Measuring and Optimizing to Drive Greater Impact
    • Q&A
  • 12:00pm: Lab Ends