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Build thought leadership Humanize your brand Inform your audience
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Awareness

  • Share product demos or best practices 
  • Post tips and tricks relevant to your industry or target audience
  • Highlight new research and data insights from it

Engagement

  • @mention thought leaders and influencers

Conversion

  • Have your audience swipe up to view a product page, industry report, or piece of content
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Awareness

  • Spotlight your employees, customers, or users
  • Show how your organization is helping during challenging times
  • Articulate your corporate social responsibility initiatives

Engagement

  • @mention employees, customers or users to make the shoutout personal

Conversion

  • Have your audience swipe up to learn more about your brand’s values, culture or initiatives
Image of screen showing Stories used to inform your audience

Awareness

  • Promote your events and their recordings
  • Launch a new product or service
  • Share company news
  • Spotlight job openings or recruitment efforts

Engagement

  • @mention event speakers, company leadership, or hiring managers

Conversion

  • Have your audience swipe up to a landing page, press release or job requisition
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