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Advertising

Objectives

  • Awareness

    Build your brand and measure impressions.

  • Consideration

    Get your customers to take action to learn more about your business.

  • Conversion

    Optimize for lead generation or other actions taken on your website.

Sign in to Campaign Manager

Ad Formats

  • Sponsored Content

    Reach and engage a professional audience in the LinkedIn feed.

  • Sponsored Messaging

    Engage your prospects where professional conversations happen.

  • Dynamic Ads

    Engage prospects with ads automatically personalized to them.

  • Text Ads

    Self-service ad formats to create campaigns in minutes.

See all Ad formats

Advertising Features

  • Pricing

    Discover how much it costs to advertise on LinkedIn.

  • Boosting

    An easy way to reach new audiences by amplifying your best content.

  • Targeting

    Reach the people who matter most to your business.

  • Conversion Tracking

    Measure the true impact of your LinkedIn ads.

  • Insight Tag

    Track conversions and optimize your campaigns automatically.

  • Reporting and Analytics

    Measure the ROI of your LinkedIn ads.

  • Lead Generation

    Qualified leads come from a quality audience on LinkedIn.

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Showcase Pages


Highlight your unique brands,
business units, or initiatives.

Get started

Highlight all aspects of your brand


Showcase Pages are extensions of your LinkedIn Page, designed to spotlight individual brands, business units and initiatives. Once created, they’ll be listed under ‘Affiliated Pages’ on your main LinkedIn Page.

Share unique content with target audiences


Showcase Pages have the same posting options and analytics as your LinkedIn Page to help meet your growth objectives. 

Note that you cannot associate employees with a Showcase Page, so some employee engagement features will not be available.

Get started with Showcase Pages

1. Create a LinkedIn Page


Make sure to complete your Page, build a follower and employee base, and post regularly to establish your presence.

2. Identify business areas that need a Showcase Page


To ensure you’re not over-fragmenting your audience, look at the size and audiences needs of your existing community. If you’re considering building more than ten Showcase Pages, consider how you might bucket them into larger categories.

We also recommend that you do not create a Showcase Page for a specific country or region. Instead, geo-target your organic posts from your main Page.

3. Create a Showcase Page


Click "Admin Tools" from the dropdown menu in your Admin View. Screenshot below.

4. Assign admin access


Limit access to subject-matter experts only. This might be a social media manager, product marketer, or vertical sales partner -- anyone who can consistently post quality content to your new Showcase Page audience.

View our FAQ’s for more info

Start using Showcase Pages

Create a Page

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