How Cooper Fitch retains top people.
When Cooper Fitch CEO and founder Trefor Murphy sought to rebrand the firm, his two biggest challenges were ensuring the brand was recognized and accepted in the highly competitive recruitment market, and attracting and retaining top-tier consultants. For Cooper Fitch, LinkedIn proved crucial to building strong brand recognition and in sourcing and recruiting new team members.
Building an employer brand
As a new firm in a highly competitive market, Cooper Fitch needed to build a brand that could attract—and retain—a solid team of consultants. Employee retention is particularly important because in the geographic regions the company operates, when consultants switch companies, clients typically follow.
Quality employees attract, and keep, clients
Cooper Fitch invests a lot of time understanding client needs to tailor solutions and build strength and consistency in client relationships. So keeping people is fundamental to the company’s success. Linkedin Recruiter helps the company source and recruit the right people—people who align with the company culture and can help attract and build long-lasting relationships with clients. Cooper Fitch also enlists LinkedIn Career Pages to build brand recognition among both candidates and clients. Fresh, well-written, and regularly-posted content helps the company expand its brand’s reach both locally and internationally.
Main product used:
Employee and revenue growth
The company nearly doubled in revenue and headcount.
Growth in company followers
In just under two years, Cooper Fitch’s LinkedIn page acquired nearly 75,000 followers and now stands at 100,000+.
High employee retention rate
Taking care to find right-fit individuals helps the company retain approximately 90% of its employees.
“90% of our new candidates come from LinkedIn—it gives us continuous access to fresh, high-quality talent in the region. I attribute much of our success to this tool—it allowed us to support and source talent while doubling our revenues.”
ABOUT COOPER FITCH
Cooper Fitch provides not only top-tier talent and competitive market data, but also the information and resources which define the success of a business's future. With over 150+ years of combined expertise, Cooper Fitch has created business units defined to support industries across core functions, including strategic leadership, HR, finance, marketing, sales, strategy, legal, and technology.
Staffing and Recruiting
No. OF EMPLOYEES:
Dubai, United Arab Emirates
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