Russell Tobin takes a personalized approach to recruiting.
SUCCESS STORY
New York–based Russell Tobin has—in just a few short years—become a trusted, go-to leader in the staffing world. At the heart of Russell Tobin’s success is a commitment to optimize every client or candidate interaction. LinkedIn Talent Solutions empowers them to do that at scale.
THE CHALLENGE
Personalizing at scale
While it’s impossible to place every candidate, and not every candidate will be the right fit for customers, Russell Tobin is grounded in the belief that every relationship has the potential to add value. Leadership knew that to build long-term relationships with top candidates they needed to provide a level of personalization that few staffing agencies are equipped to deliver.
THE SOLUTION
Consistent high-quality touch points
Russell Tobin crafted a new approach to the highly competitive recruiting industry using LinkedIn Talent Solutions. Recruiters engage candidates and clients with relevant content using Sponsored Content, making it easier to build a candidate pipeline and maintain relationships. LinkedIn InMail makes it easy to reach out to candidates directly with a personalized message. And recruiters can visualize, analyze, and interpret talent pool data within any given industry using Search Insights in LinkedIn Recruiter to help them guide both candidates and clients.
Main product used:
THE RESULTS
Pipeline growth
LinkedIn company status updates help recruiters build and maintain relationships with talent.
Higher response rates
Recruiters using InMail enjoy higher response rates than either cold calling or email deliver.
Better informed candidates
and clients
Search Insights in LinkedIn Recruiter summarize talent market data to help recruiters educate candidates and clients about the realities of any given talent pool, and make adjustments.
"LinkedIn allows us to focus on making the most of every interaction—to focus on what matters to each candidate. LinkedIn isn't just our lighthouse. It's our Fresnel lens."
About Russell Tobin
Russell Tobin, one of the nation’s leading professional recruitment and staffing advisory firms, offers a tailored approach to helping organizations connect with direct-hire and contract employees across a variety of skill sets and industries. With a depth and breadth of industry expertise, their talent advisors and recruitment specialists are able to provide customized and swift solutions to fulfill client and candidate hiring needs.
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