How Degroof Petercam puts people first.
Belgium-based Degroof Petercam places high value on finding highly skilled, talented people who are passionate about what they do. To highlight opportunities company wide, the firm created an employer branding campaign—Make a Mark—and turned to LinkedIn to help position itself as an employer of choice.
Professionals reached in several months
Growth in job applications
Positions filled directly through LinkedIn
Becoming an employer of choice
Degroof Petercam, a family business with more than 1,400 professionals in offices across Europe, wanted to attract talented people to its wealth management business. With an emphasis on empowering employees to “make a mark,” the company hoped to engage applicants who want to put people first, make a difference, and support clients in achieving their financial dreams.
Highlighting the employee value proposition
LinkedIn was instrumental in positioning Degroof Petercam as an employer of choice by highlighting its Make a Mark campaign. Employees’ personal stories are posted to the firm’s LinkedIn Company Page and shared via Sponsored Content. With the help of LinkedIn Recruiter and Pipeline Builder, the company brought recruiting in house and created a dedicated talent acquisition team. With unique stories about Degroof Petercam brought to life through targeted video content and blog posts, the company hopes to engage with 500,000 professionals.
Main product used:
Record outreach numbers
Within months after launching its Make a Mark campaign on LinkedIn, Degroof Petercam reached more than 30,000 professionals.
Growth in applications submitted
A recent campaign saw job applications and website visits increase by approximately 20%.
More positions filled
The acquisition team connected with more than 2,000 talented individuals and filled over 50% of positions through targeted searches and LinkedIn Pipeline Builder.
“By using LinkedIn, we are not only reaching potential new colleagues but also new clients. Via targeted searches, we have found more than 80 new colleagues and via the excellent segmentation options and projects, we are building talent pools for the future.”
ABOUT DEGROOF PETERCAM
Degroof Petercam is a reference financial institution with a history dating back to 1871. As an independent group owned by family shareholders with a long-term commitment, it serves private and institutional investors. Clients benefit from a unique combination of services in private banking, institutional asset management, investment banking (corporate finance and financial intermediation), and asset services. Degroof Petercam manage assets of more than 55 billion euro for private investors and families, corporations, pension funds, universities, insurance companies, and government and non-profit organizations.
No. OF EMPLOYEES:
Brussels, Brussels Region