Intact engages target audience with data-driven media campaigns.
Recognizing the opportunity to better engage with their target candidate segment of tech talent, Intact quickly employed a full digital and multichannel campaign using LinkedIn. Intact first leveraged Talent Insights to better understand which of the employer value propositions (EVPs) mattered most to their target audience. Next, they used LinkedIn Sponsored Updates to communicate these values to IT professionals.
Increasing awareness of Intact as an Employer of Choice
Intact’s business goal is to become a destination for top talent and experts. This objective is particularly important as it applies to the acquisition of Informational Technology professionals in the era of digital transformation.
Crafting targeted media campaigns with data.
To reach their objectives, the Recruitment Marketing Team focused on their messaging and differentiated their organization by “humanizing” the candidate experience and the insurance industry in general. Lead generation was activated through Pipeline Builder; increasing recruiter efficiency through the presentation of pre-qualified candidates for consideration.