Getting Started with Sponsored Content and Pipeline Builder

Learn how to create, access, plan, and review your Sponsored Content and Pipeline Builder campaigns.

Fuel your pipeline by recruiting ahead of the curve

On average, a candidate needs 3-10 touches before applying— be there throughout the whole journey.

Do you use LinkedIn's Job Slots?

If so, amplify your jobs with Sponsored Content's new format, Single Job Ads.

Solve your talent acquisition problems with a recruitment marketing strategy

Quickly understand what objectives, ads, and metrics are important to launch a successful campaign to solve common talent acquisition problems!

Sponsored Content campaign activation checklist

Download to discover key elements you’ll want to consider to set your campaign up for success.

Engage job seekers in the newsfeed

LinkedIn allows you to target active job seekers based on known “Interest & traits” within your campaign manager tool.

Increase Brand Awareness

First impressions form in seconds, whether that's your impression of a person or a brand. Increasing awareness of your talent brand can shape that impression and help your company stand out in someone's mind.

Excel at Finding Better Leads

Don't aim for more leads, aim for better leads.

Master recruiting with content

People consume content that is relevant, adds value, and inspires - the right content strategy will nurture a person throughout their journey.

Tips & Tricks for creating Sponsored Content

Learn a few tips to easily create sponsored content that will drive warm, qualified leads.

Objective Based Advertising Cheat Sheet

Leverage our Objective Based Advertising cheat sheet to help you align your company's goals and drive successful campaigns.

Unleash LinkedIn's Targeting Capabilities

Get guidelines to help you target your updates to the candidates that matter.

Create a Recruitment Video in under 10 steps!

Watch this video for quick tips on how to create a successful, budget friendly, recruitment video to attract top talent to your company.

5 Steps to Develop
a Content Strategy

Plan, create, and curate content that will delight and engage your audience.

Tips for Crafting Great Status Updates

Learn the basics, like including a video or image, and more.

Personalize your Campaign Manager reporting

Check out the new interface that lets you work faster and smarter.

Use Native Video to Captivate Your Audience

Discover how to include video ads in Sponsored Content campaigns.

Boost Your Talent Brand Through Content

Use compelling content to build relationships with members.