You might hire a market research analyst to:
- Analyze data on product performance and market trends
Develop and implement data collection methodologies
- Measure the effectiveness of marketing strategies
- Generate and compile clear and concise reports for marketing teams and executives
| Required skills and qualifications | Preferred skills and qualifications |
| Strong familiarity with qualitative and quantitative data collection methods | Experience analyzing markets for an organization |
| Comfort with interpreting large data sets | Experience with statistical technologies such as MATLAB and Python |
| Excellent ability to multitask | Proficiency with customer relationship management software such as Salesforce and Zendesk |
| Superb verbal and written communication skills | Deep knowledge of search engines, data warehousing, and web analytics |
| Analytical abilities with an eye for detail |
