You might hire a market research analyst to:

  • Analyze data on product performance and market trends
  • Develop and implement data collection methodologies

  • Measure the effectiveness of marketing strategies
  • Generate and compile clear and concise reports for marketing teams and executives
Required skills and qualifications Preferred skills and qualifications
Strong familiarity with qualitative and quantitative data collection methods
Experience analyzing markets for an organization
Comfort with interpreting large data sets
Experience with statistical technologies such as MATLAB and Python
Excellent ability to multitask
Proficiency with customer relationship management software such as Salesforce and Zendesk
Superb verbal and written communication skills 
Deep knowledge of search engines, data warehousing, and web analytics
Analytical abilities with an eye for detail