You might hire a social media strategist to:

  • Design and implement social media strategies to achieve marketing goals
  • Create, publish, and manage original and high-quality content on various social media platforms

  • Monitor all company social media accounts to ensure up-to-date content

  • Monitor SEO, track user engagement, and suggest content optimization strategies
Required skills and qualifications Preferred skills and qualifications
Basic understanding of SEO and web traffic metrics and analytics
Knowledge of marketing and advertising best practices
Familiarity with social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest
Hands-on experience using social media to foster brand awareness
Excellent multitasking and analytical skills
Experience with graphic design and photo editing
Strong verbal and written communication skills
Ability to identify target audiences’ preferences and align content accordingly