You might hire a social media strategist to:
- Design and implement social media strategies to achieve marketing goals
Create, publish, and manage original and high-quality content on various social media platforms
Monitor all company social media accounts to ensure up-to-date content
- Monitor SEO, track user engagement, and suggest content optimization strategies
| Required skills and qualifications | Preferred skills and qualifications |
| Basic understanding of SEO and web traffic metrics and analytics | Knowledge of marketing and advertising best practices |
| Familiarity with social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest | Hands-on experience using social media to foster brand awareness |
| Excellent multitasking and analytical skills | Experience with graphic design and photo editing |
| Strong verbal and written communication skills | Ability to identify target audiences’ preferences and align content accordingly |
