You might hire a search engine marketing specialist to:

  • Drive organic growth through strategic marketing initiatives
  • Provide SEO guidance to creative and tech teams

  • Monitor website performance and prepare reports

  • Identify and incorporate SEO improvements for individual pages
Required skills and qualifications Preferred skills and qualifications
Excellent problem-solving skills
Significant experience with SEO platforms such as Botify and Google Search Console
Strong project management abilities
Deep understanding of search engine algorithms and guidelines
Ability to analyze data and apply findings
Comprehensive understanding of analytics software such as Adobe Analytics
Sharp verbal and written communication skills
Capacity to perform keyword research with software tools
Willingness to work collaboratively
In-depth familiarity with modern SEO trends and best practices