You might hire a search engine marketing specialist to:
- Drive organic growth through strategic marketing initiatives
Provide SEO guidance to creative and tech teams
Monitor website performance and prepare reports
- Identify and incorporate SEO improvements for individual pages
| Required skills and qualifications | Preferred skills and qualifications |
| Excellent problem-solving skills | Significant experience with SEO platforms such as Botify and Google Search Console |
| Strong project management abilities | Deep understanding of search engine algorithms and guidelines |
| Ability to analyze data and apply findings | Comprehensive understanding of analytics software such as Adobe Analytics |
| Sharp verbal and written communication skills | Capacity to perform keyword research with software tools |
| Willingness to work collaboratively | In-depth familiarity with modern SEO trends and best practices |
