Sample search engine marketing specialist job description

Digital marketing is key to [Company X]’s growth. We’re seeking a search engine marketing specialist with an analytical mind and a strong command of the best available search engine optimization (SEO) tools. In this role, the search engine marketing specialist will work closely with our marketing team to develop internal SEO guidelines, run digital marketing campaigns, and measure the effectiveness of different marketing initiatives. Ultimately, the search engine marketing specialist will help ensure we reach the right customers and continually maximize our return on investment (ROI).

Objectives of this role

  • Maximize ROI for digital marketing campaigns

  • Define company SEO guidelines 

  • Lead digital marketing efforts that enhance performance on top search engines

  • Measure effectiveness of SEO marketing efforts

  • Monitor new developments in search algorithms

  • Strategically foster business growth


  • Research keywords to promote our products and services

  • Prepare digital marketing strategy reports for stakeholders

  • Coordinate with writers to ensure all SEO content is on target

  • Identify web pages with areas for improvement 

  • Analyze digital marketing data to inform future campaigns

  • Educate other staff members on SEO guidelines

Skills and qualifications

  • Excellent problem-solving abilities

  • High-level project management skills

  • Strong capacity to analyze data and apply findings

  • Advanced verbal and written communication skills 

  • Willingness to work as part of a team

  • Deep interest and engagement in SEO

Preferred qualifications

  • Proficiency with analytics platforms like Google Analytics and Google Ads

  • Strong understanding of search engine algorithms and guidelines

  • Ability to perform keyword research with tools like Semrush

  • Proven success leading search engine marketing campaigns

  • Experience with multiple search engines, including Google, Yahoo, and Bing

  • Familiarity with HTML, CSS, and JavaScript