Sample search engine marketing specialist job description
Digital marketing is key to [Company X]’s growth. We’re seeking a search engine marketing specialist with an analytical mind and a strong command of the best available search engine optimization (SEO) tools. In this role, the search engine marketing specialist will work closely with our marketing team to develop internal SEO guidelines, run digital marketing campaigns, and measure the effectiveness of different marketing initiatives. Ultimately, the search engine marketing specialist will help ensure we reach the right customers and continually maximize our return on investment (ROI).
Objectives of this role
Maximize ROI for digital marketing campaigns
Define company SEO guidelines
Lead digital marketing efforts that enhance performance on top search engines
Measure effectiveness of SEO marketing efforts
Monitor new developments in search algorithms
Strategically foster business growth
Responsibilities
Research keywords to promote our products and services
Prepare digital marketing strategy reports for stakeholders
Coordinate with writers to ensure all SEO content is on target
Identify web pages with areas for improvement
Analyze digital marketing data to inform future campaigns
Educate other staff members on SEO guidelines
Skills and qualifications
Excellent problem-solving abilities
High-level project management skills
Strong capacity to analyze data and apply findings
Advanced verbal and written communication skills
Willingness to work as part of a team
Deep interest and engagement in SEO
Preferred qualifications
Proficiency with analytics platforms like Google Analytics and Google Ads
Strong understanding of search engine algorithms and guidelines
Ability to perform keyword research with tools like Semrush
Proven success leading search engine marketing campaigns
Experience with multiple search engines, including Google, Yahoo, and Bing
Familiarity with HTML, CSS, and JavaScript