Content Writer Job Description

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Your organization’s success is tied to the strength of your marketing team, so you need a strong content writer. To attract a top candidate, use your content writer job description to introduce potential hires to your culture and values. You’ll want to stick to simple, direct language to tell candidates how they will contribute to your organization’s success in the long term.

When you craft your lists of duties, responsibilities, and qualifications, keep them brief. Each list should be no more than six bullet points, with each point accurately reflecting the expectations of the position.

Sample content writer job description

[Company X]’s marketing team is looking for a content writer who understands web writing, SEO best practices, and brand-centered storytelling. They will craft various content types — including website copy, blog posts, social posts, and product descriptions — that address our target audiences and promote our brand. They will research industry topics and trends, optimize content for organic search, revise and edit pieces, and collaborate with other writers and marketers to ensure brand consistency. Ideal candidates will be creative, strategic, detail-oriented, and able to meet deadlines.

Objectives of this role

Produce quality writing that connects with target audiences, boosts engagement, and enhances brand awareness
Promote [Company X]’s mission and vision through clear, compelling content
Generate pitches based on current events and market trends
Increase website traffic by following SEO best practices
Complete writing assignments within project specifications and deadlines
Market products and services through blog posts, ebooks, email, and more

Responsibilities

Write content that promotes our products and services
Conduct in-depth research and convey findings with accuracy
Revise and edit content before publication
Stay current on marketing and general industry trends to augment content development
Work with content strategists to build editorial calendars
Collaborate with team members to ensure alignment and consistency in branding, style, and messaging

Skills and qualifications

Exceptional written communication skills
Impeccable use of grammar, punctuation, and spelling
Strong attention to detail
Ability to meet tight deadlines
Creative and strategic-thinking skills
Proficiency in web-based research and SEO best practices

Preferred qualifications

Proven experience as a content writer or copywriter
Ability to collaborate with other writers and receive and give feedback
Compelling writing style, voice, and tone
Experience using content management systems like WordPress or Drupal
Positive attitude and a willingness to learn
Portfolio of relevant writing samples

How to write a content writer job description