Illustration of three people working at a desktop computer, collaborating.

Sample content creator job description

[Company X] is looking for a content creator to support our marketing initiatives. The content creator will be responsible for developing high-quality copy for websites, social media, marketing materials, and other platforms. To do so, they will learn all about and make significant contributions to [Company X]’s branding and style guide to efficiently maximize the impact of content they generate. They will understand the successes and challenges of content from our market competitors and will share their learnings with coworkers and stakeholders to consistently deliver excellence.

Objectives of this role

  • Maximize consumer engagement with marketing content
  • Share insights on competitor marketing content
  • Develop [Company X]’s marketing and branding presence throughout all channels
  • Encourage collaboration to unify marketing output
  • Improve [Company X]’s search engine optimization (SEO) presence
  • Widen [Company X]’s marketing reach


  • Use SEO best practices to drive traffic to [Company X]’s digital channels
  • Collaborate across teams to determine and solve campaign objectives
  • Monitor digital engagement metrics
  • Promote company offerings to reach new audiences
  • Research market trends and developments relevant to campaign subject matter
  • Aid with the visual design of promotional materials

Skills and qualifications

  • Outstanding copywriting, social media, or video production skills
  • Strong knowledge of SEO best practices
  • Ability to work effectively without oversight
  • Confident written and verbal communication skills
  • Superb organizational and time-management abilities
  • High degree of computer literacy

Preferred qualifications

  • Significant experience creating high-quality marketing content
  • Capable of managing multiple competing priorities
  • In-depth knowledge of Microsoft 365 or Google Workspace
  • Comprehensive understanding of impactful marketing tactics
  • Comfortability with more than one language
  • Typing speed of over 80 words per minute