Public Relations Manager Job Description

Your company needs an in-depth public relations manager job description to find and hire the right person for the job. An effective posting should thoroughly and concisely introduce your company and the position. Public relations manager job candidates should clearly understand the role, and know whether their qualifications make them a good potential employee.

Craft brief lists of qualifications, objectives, and responsibilities using bullet points. Be sure the final draft aligns with your company’s expectations and is engaging and easy to read and digest. Above all, be direct and concise.

Sample public relations manager job description

[Company X] is seeking a skilled public relations manager to lead our marketing communications team in upholding our corporate image while increasing brand awareness. We’re looking for professionals with experience in both public relations and team management who can develop and maintain important relationships with media professionals, find press opportunities, and leverage our brand story across the ever-expanding digital landscape. Our preferred candidate is equipped with great communication skills, exemplary storytelling abilities, and a keen sense of social media strategy.

Objectives of this role

Oversee public relations and public-facing marketing strategies
Develop an impressive corporate image
Coordinate press opportunities
Nurture and leverage relationships with existing and potential media partners
Review and manage PR budget and goals
Grow and maintain stellar brand awareness

Responsibilities

Coordinate and propose public relations objectives
Develop a marketing communications plan
Oversee social media team and assess digital content
Manage media inquiries and schedule interviews
Process, monitor, and communicate PR reports on a quarterly basis
Stay on top of industry trends

Skills and qualifications

Great leadership abilities
Excellent writing and editing skills
Strong understanding of all social media channels
Superb communication and relationship-building skills
Exceptional marketing strategy skills
Thorough knowledge of current industry trends

Preferred qualifications

Impressive public-speaking skills
Experience with event planning and management
Content management system (CMS) knowledge
Sharp attention to detail
Established media relationships
Great time management skills

Public relations manager job description

How to write a public relations manager job description