Sample public relations manager job description

[Company X] is seeking a skilled public relations manager to lead our marketing communications team in upholding our corporate image while increasing brand awareness. We’re looking for professionals with experience in both public relations and team management who can develop and maintain important relationships with media professionals, find press opportunities, and leverage our brand story across the ever-expanding digital landscape. Our preferred candidate is equipped with great communication skills, exemplary storytelling abilities, and a keen sense of social media strategy.

Objectives of this role

  • Oversee public relations and public-facing marketing strategies
  • Develop an impressive corporate image
  • Coordinate press opportunities
  • Nurture and leverage relationships with existing and potential media partners
  • Review and manage PR budget and goals
  • Grow and maintain stellar brand awareness


  • Coordinate and propose public relations objectives
  • Develop a marketing communications plan
  • Oversee social media team and assess digital content
  • Manage media inquiries and schedule interviews
  • Process, monitor, and communicate PR reports on a quarterly basis
  • Stay on top of industry trends

Skills and qualifications

  • Great leadership abilities
  • Excellent writing and editing skills
  • Strong understanding of all social media channels
  • Superb communication and relationship-building skills
  • Exceptional marketing strategy skills
  • Thorough knowledge of current industry trends

Preferred qualifications

  • Impressive public-speaking skills
  • Experience with event planning and management
  • Content management system (CMS) knowledge
  • Sharp attention to detail
  • Established media relationships
  • Great time management skills