You might hire a public relations manager to:

  • Develop and implement an engaging public relations strategy

  • Facilitate excellent relationships with media partners and thought leaders
  • Uphold an impressive public-facing brand image

  • Manage media coverage and press opportunities


Required skills and qualifications
Preferred skills and qualifications
Demonstrated leadership abilities
Great editorial skills and understanding of the news cycle
Exceptional written and verbal communication skills
Keen attention to detail
Strong understanding of all social media channels, including Facebook, Twitter, and Instagram
Sharp interpersonal and relationship-building skills
Excellent marketing-strategy skills
Ability to establish media relationships
Thorough knowledge of content management systems (CMS) such as WordPress, Drupal, and Joomla
Practiced public speaking abilities