Content Creator Hiring Guide | LinkedIn Talent Solutions

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Content creators are skilled in engaging audiences to explore a company’s products and services. Their primary goal is to generate leads and drive long-term growth, whether it’s through an appealing website, informative blog post, or other channels and assets. Content creators help brands establish their desired messaging, develop content plans, and utilize digital marketing strategies to achieve objectives. Their work is tangible and measurable, demonstrated through brand engagement metrics such as website traffic, email open and click-through rates, and conversions.

You might hire a content creator to:

Prepare, execute, and oversee a company’s content strategy
Develop marketing assets to inform readers of products or services
Interact with audiences through email or social media, driving conversations and drawing leads

Facilitate analytical, data-driven research to identify competitors, relevant SEO keywords, and customer needs
Measure website performance and traffic to identify areas of improvement

Required skills and qualifications	Preferred skills and qualifications
Ability to gather insights that formulate desired messaging	Experience working as a copywriter or content marketer
Strategic skills in turning insights into effective content	Strong time management skills
The knowledge of how to create and drive user and audience journeys	Ability to perform SEO keyword research
Storytelling talent	Ability to measure results of content creation and make corresponding improvements
Established portfolio of effective work