You might hire a public relations officer to:

  • Develop public relations strategies and campaigns to drive brand awareness

  • Craft and distribute press releases that inform the public of company developments
  • Build an impressive public-facing brand image and communications strategy

  • Edit promotional materials like brochures, flyers, and emails


Required skills and qualifications
Preferred skills and qualifications
Media management experience
Superb organizational skills
Proficiency with social media platforms, including Twitter and Facebook
Experience creating PR or marketing campaigns
Impressive public speaking and presentation skills
Great attention to detail
Stellar writing and editing abilities, including a mastery of grammar and punctuation
Graphic design and video editing abilities
Knowledge of project management software like Asana or Trello
Experience networking and building relationships with the press