You might hire a public relations officer to:
Develop public relations strategies and campaigns to drive brand awareness
- Craft and distribute press releases that inform the public of company developments
Build an impressive public-facing brand image and communications strategy
Edit promotional materials like brochures, flyers, and emails
| Required skills and qualifications | Preferred skills and qualifications |
| Media management experience | Superb organizational skills |
| Proficiency with social media platforms, including Twitter and Facebook | Experience creating PR or marketing campaigns |
| Impressive public speaking and presentation skills | Great attention to detail |
| Stellar writing and editing abilities, including a mastery of grammar and punctuation | Graphic design and video editing abilities |
| Knowledge of project management software like Asana or Trello | Experience networking and building relationships with the press |
